For years I have been a prominent voice in the online marketing space, calling out guru marketing techniques (and their ads) that continue to lead millions of online business owners astray…

…and I don’t plan to stop the call-out tactics anytime soon.

I’m sure you know what I am talking about, if you are in the online space, especially as a coach and consultant. 

One scroll through your Facebook or Instagram feed – and if you are not careful–you most likely are spinning out, thinking that everything you are doing to build your business is wrong, ineffective, a waste of time, a waste of money, etc. 

I know how you feel. 

I TEACH against all these off-the-mark business building “strategies”, and if I’m not careful, I find myself questioning everything I am doing, despite having a multi six-figure business (profit and revenue numbers), working just 3.5 days a week. 

The guru advice is horrible. And rampant. And destroying the confidence of many coaches and consultants. This advice leads you to believe that you are failing at all things in your business and life…and if you just followed the next best formula on the market, you’d be a millionaire.

If that was true, wouldn’t there be a lot more millionaires running around online (including those who are “teaching” this bogus stuff)? 

I lay in bed last night composing this piece. It was 2 a.m., the ghastly hour that some of my most creative ideas haunt me. As I dozed in and out of sleep, I knew I wanted to convey ONE THING in this article.

Hold onto your hats – this is a new stance from me. Ready for THE ONE THING?

There *IS* a formula for success, as a coach and consultant. I know, I know…if you have followed my marketing, selling, and business building trainings for any length of time, you are probably scratching your head right now. And saying, “OMG! The gurus got her too.” 

Because for YEARS I have been teaching THERE IS NO MAGIC PILL or SECRET FORMULA. 

Well, as my mama says, if you can’t beat ‘em, join ‘em.

Breathe. You have not lost me to the other side. I will NOT be joining the ranks of guru marketers and coaches who continue to sell shitty systems, formulas, and advice.  

But I am going to introduce THE ONE FORMULA that will help you build a successful coaching and consulting business. THE ONE FORMULA that will help you truly enjoy your business AND your life. THE ONE FORMULA that will change things for you, drastically, especially if your business is not currently where you want it to be. 


If you follow the four steps in THE ONE FORMULA, you will be successful:

1. First, it’s imperative that you are so in tune with your Lifestyle Values, that every.single.decision you make from this point forward, is in 100% alignment. 

    • Do you live for travel? Then let’s get you traveling more, so you don’t regret NOT traveling. 
    • Are you looking to create more time off during your week? Then, let’s build that in now, so you don’t feel guilty when you are working–and guilty again when you are not working. 
    • Is creating a future where your financial health is one of pure prosperity and abundance a driving force of yours? Let’s build that business model, now. 

If you do not know your hierarchy of Lifestyle Values, I can help you with this. This piece of the formula alone will change your entire world view and how you show up for yourself, your family, your business, and your clients. It will cut Decision Fatigue by 90% or more. It will be the guide to “clean yeses” where you feel 100% supported, at your core, in the choices you make.  

2. Second, does the business model you are currently operating within, uphold your highest Lifestyle Values? It’s very hard to be aligned in what we want in life, if our business model prevents those things from happening. I love creating business models for coaches and consultants which align with their highest values. 

    • You want to work 9a-2p, four days a week, so you can be 100% present with your children and have Friday off (We call this #FunFriday in our community.), to take care of you? Let’s build THAT. 
    • You capped out with your 1:1 work? Are you energetically drained and lacking the time to do other things you want to be doing? Let’s transition your business to model to powerful group programs, that will allow you to scale your time, income, and energy, while still getting kickass results for your clients. 
    • Craving more travel, while you work in beautiful locations? A hybrid group program + retreat model will serve you well! 

Understanding the various business models for coaches and consultants is something I have made my business. Many of us start our business with one model, but deeply crave a different model as your businesses and lifestyle morph and evolve. Life is too short to keep working within a model you have outgrown. 

3. Third, are you only doing the things that bring you joy? Seriously, stop and take stock of all you are doing in the day to day of running your business, serving your clients, and living your life.

    • Hate doing videos? Stop that shit. (Even though the gurus will tell you that you HAVE to do video to succeed. See #4 below.)
    • Love working night owl hours? Do more of that. Follow that energy. We have an entire community of coaches in my program who meet up with the rest of us are sleeping. 

We have a saying around these parts that we LIVE by: “If it ain’t joyful, we ain’t doing that shit.” We teach it, we live it, and we model it for others. 

4. Finally, the last piece of this formula is one that will be a huge game changer for you, especially if you are having a hard time getting clients or making sales. ONLY market and sell using your Content Personality™. This is the NATURAL way you show up to influence and help others. We have helped 100s of 1000s of coaches and consultants around the globe understand how to grow a successful business that feels really good and gets results. 

 If you haven’t taken the quiz, click here to discover your Content Personality™. 

So, to recap, here is THE ONE FORMULA for ultimate business and life success. 

Live by your lifestyle values + A business model that honors all of your desires + Do only the things that bring you joy + Market and sell using your Content Personality™ = 

A Successful Business and Life 

You know why this works, time and time again, for my clients around the world? 

Because THE ONE FORMULA is all about YOU. Your desires. Your joy. Your intuition. Your values. Your Content Personality™. 

It has nothing to do with me. It has nothing to do with the latest online fad or marketing tool. It has nothing to do with changing technology or the running after the shiniest distraction coming across your screen.  

THE ONE FORMULA gives you total control. It allows you to pivot, grow and evolve, alongside your business. It allows you to change your mind when you hit a rough patch or a path of inspiration. (Whereas, when you follow the guru formulas, if you change your mind, you are screwed out of a lot of time and money and energy.)

THE ONE FORMULA empowers you, as the CEO and business owner, to tap into your intuition and make choices from THERE. 

And, my dear one, you can NEVER be led astray from that place. Ever. 


Our mission is to help coaches and consultants design a joyful and profitable business they love—where abundant time off is non-negotiable.

Here are two ways I can help you grow your coaching and consulting business:

  1. Join The Confident Expert Program.

This is our flagship program which helps coaches and consultants around the globe make more money and impact by being EXACTLY who they already are. How freeing is that?!? We call this #JoyfulMarketing. Check out the program and apply here.

  1. Join Marketing and Selling For Thought Leaders on Facebook. 

This is our Facebook group, one of the BEST online spaces for coaches and consultants. We provide world-class training and community to help you grow your business.