Welcome to another Confident Expert Student Spotlight!

In these short interviews, you will learn about one of our wonderful students, the services they offer, and why they joined the program. You’ll get an inside look at how the program is helping them build their business.

Meet Shannon Evans

I help students get into the best schools for them with the best financial package possible with my educational consulting services, working with parents with rising HS sophomores and juniors who are college bound and are wanting to transform their lives so that they can achieve their personal and future professional goals.

I have a new academy of online tools and support documents for students and parents to access to provide any time on-time delivery of support as they need it.

Let me tell you my story…I was so frustrated! I “worked” with a “marketing guru” before I met Shannon. The “marketing guru” was a horribly abusive person with whom I quickly had ethical issues that were clearly not a good fit. I was at a loss and disheartened and felt betrayed and disgusted. Marketing like the guru felt gimmicky and dishonest.

Then I met Shannon through a mutual online acquaintance. She recommended I reach out to Shannon…so there I sat, online, across the country from my family in an over-priced hotel where I had just witnessed the “guru” berate, humiliate, and insult an entire mastermind group for no reason other than the “guru’s” ego.

I reached out to Shannon and asked for her insights into how to get through the next 24 hours of the mastermind I had paid for…and there was nothing but kindness, support, and friendship from her–another woman CEO in the trenches who had been exactly where I was before.

Shannon gave me actionable choices. She helped me find the courage to return to the mastermind, get what I needed from the next day, and then make my exit with my bruised pride and my integrity in place.

I then started participating in Shannon’s community and watched how people not only reached out to each other…but how they actually were a community in all ways. I took part in one of her online events and I saw her walk her walk and talk her talk. She wasn’t a guru, she was a leader, a practitioner, a facilitator, a teacher, and a kind, genuine person. AND she made learning FUN in her Confident Expert Program materials, workshops, and events.

My personal motto has been, “If that shit ain’t fun, I ain’t doin’ it!” Apparently, Shannon’s is similar…she has moxie, she has great material, her processes work, and the TCE is not only fun…it is making by business profitable! I have the utmost respect for her advice, her insights, and her mentorship, and all that I have and continue to learn in the program.

I joined The Confident Expert Program because I did not know how to market and package my educational consulting products for profit. Since joining the program I have clarity around my products and offers, a clear vision of what I want to accomplish in my business and how I want to show up in the world. I am learning how to not just get leads but qualified leads because I am learning how to create content that attracts the clients I want.

What success have I had since joining the program? Where do I start!!!!

EVERYWHERE is a success. Even in the things that I implement and they are not as successful as I thought it would be I don’t let it get me down. It is a lesson that ALWAYS leads to a future result that is profitable and affirms that my continued implementation is on track and on point.

I would have quit educational consulting and gone back to working for someone else if it was not for Shannon and this program.

Shannon Evans


Our mission is to help coaches and consultants design a joyful and profitable business they love—where abundant time off is non-negotiable.

Here are two ways I can help you grow your coaching and consulting business:

  1. Join The Confident Expert Program.

This is our flagship program which helps coaches and consultants around the globe make more money and impact by being EXACTLY who they already are. How freeing is that?!? We call this #JoyfulMarketing. Check out the program and apply here.

  1. Join Marketing and Selling For Thought Leaders on Facebook. 

This is our Facebook group, one of the BEST online spaces for coaches and consultants. We provide world-class training and community to help you grow your business.