Gift your audience with a dynamic and interactive experience they will never forget!

My presentations are dynamic, with lots of energy and interactive writing exercises, in which participants are actively testing out new techniques, finding their own voices through writing, and sharing their successes and hardships with one another and me. Participants come alive once we get started, and they say that it is absolutely wonderful to interact with others in such an energetic environment.

Keynote Topic

Is Your Content Making You Cry Tears of Joy?

Hate blogging? Then stop! Hate creating videos? Then stop! Are you overwhelmed by all of the things you are “supposed” to do for your business— from videos, to social media, to podcasts, to workshops? What if you didn’t do anything the experts are telling you that you HAVE to do, and you could still grow a thriving business? In Shannon’s presentation, you will discover your unique Content Personality™ and learn how you can use the content you already have to build your brand and be a Thought Leader in your market.
 

The Take-Aways
  • Find your unique Content PersonalityTM type so you can create Thought Leader content that is aligned with who you are and captivates your ideal audience who is seeking the solution that YOU provide.
  • Discover how Thought Leader content will create more time and freedom in your business, and position you as a go-to expert.
  • Learn how to how to stand in your expertise and brilliance by creating content that showcases your unique personality.

Hands-On Workshop Topics

In addition to delivering powerful keynotes, I also facilitate hands-on workshops for groups. Participants walk away with an actionable, detailed plan for their marketing–not just learning about it.

Stepping Into The Confident Expert

How does real attraction happen, and how do you build a brand that captures people’s attention? It’s all about your confidence! You are already an expert at what you do, but no one will know that if you stay hidden. It’s time to move from the Invisible Expert to the Confident Expert. Show up as the powerful expert you already are and naturally attract the right people to your vision.

When you know what you stand for, you give others something to believe in, too. And, when people have something to believe in, they become enthusiastic fans, customers, and clients. The Confident Expert is the catalyst behind all of your sales and marketing!

In this workshop, Shannon helps you to discover The Confident Expert that lives within you, so people can get behind you, and naturally want to be a part of your community and/or movement. You will learn how to rally your tribe around your mission, through confident content marketing, and give people a deeper experience of the value you bring when they work with you.

Crafting Stories that Sell

Storytelling is one of the most powerful ways to breathe life into your brand–and it is a crucial component to your content marketing strategy. When you use authentic, inspirational, and creative stories to market your products and services, you take your target audience on an emotional journey and share a unique experience with them. It’s no secret that how people feel about your brand determines whether they buy from you or not. How can your personal stories get the right clients to to take action?

In this workshop, Shannon helps you uncover and create engaging stories to use in your marketing, as well as how to position them to sell your products and services. You will learn how to take your prospective clients on a journey through the power of storytelling.

Hey event planners! You’re in for a real treat!

Book Shannon to Speak

What are the Differences Between Workshops, Trainings, and Retreats?

  • Workshops are 2-4 hours in length and are suitable for community and women’s groups, and entrepreneurs.
  • Trainings are offered in half-day or full-day sessions, involve complete immersion into a particular topic, and are offered to groups of employees or volunteers as a form of professional development.
  • Retreats combine any of the two formats from above, but take place in a “get-away” location, affording participants the opportunity to focus completely on their writing for the duration of the retreat. Morning, afternoon, and evening writing sessions are created based on the topics of interest, and there is plenty of time allotted for individual writing. It all begins with you envisioning the perfect retreat location and theme for your organization or company!

Ideal Audience

I am comfortable working with audiences of any size, and I have worked with a variety of audiences including business owners, women and community groups, independent professionals, entrepreneurs, and small businesses. In-house training, customized immersion days, and writing retreats remain some of my favorite styles for working with writers of all varieties and levels.

The Next Step

Finding out if I am available to present at your next event is simple. Please send me an email to hq [at] mshannonhernandez [dot] com with “Workshop, Training & Retreat Inquiry” in the subject line.  Within the text please provide the following details:

  • date and location of event
  • event format
  • audience profile
  • topic(s) of interest

I require a workshop, training, and retreat presentation fee and any related travel costs (airfare, hotel, mileage). I will gladly provide a current copy of my agreement and fees upon request, but please know that I only hold and guarantee requested dates once the agreement has been completed and 75% of the payment has been received.

View my Speaker Sheet by clicking on the image below.

You will find a brief bio and a description of my most requested topics. Feel free to print this sheet for your reference.

Once you’ve taken a look, get in touch, and we will start planning an awesome experience for your association, conference, or group!

Shannon was on board with my event vision from the start which is a must for me when I select my speakers. She not only was easy to work with and provided all her materials promptly, she was highly supportive of the event itself. Her passion for marketing to your Content Personality™ and creating the lifestyle you want made her talk fun and powerful, and participants really related with her story. I’ve had nothing but positive reviews from participants about Shannon’s talk and what they’ve learned from her to support them on their entrepreneurial journey! As a coach and event producer, it’s refreshing to have a highly competent and collaborative professional in your line-up, and Shannon fully delivers!

Sara Clark-Williams

Sara Clark-Williams, Host and Producer of Fempreneur Fest

It was a no-brainer to have Shannon speak at my 3-day event for entrepreneurs and wow, did she deliver value! Feedback from the event places Shannon as one of the highlights for attendees. Not only is she an amazing speaker to work with behind-the-scenes, she is committed to serving the audience with stellar content. She’s a dynamic, authentic, and inspiring speaker with solid content that empowers your audience to learn something tangible, not just be inspired for a short time.

I’ve also hosted Shannon on virtual talks for my community and the energy, passion, and value she brings in person also transfers beautifully online.

If you are looking for a no-fluff, authentic, value-driven speaker who over-delivers and is amazing to work with, have Shannon be a part of your event. It’s been an absolute pleasure to have Shannon be a part of my events. My audience loves her and so do I!

Angella Johnson

The Bed & Breakfast Association of Virginia was looking for a new speaker in our industry who could help small business owners understand the importance of blogging in their overall marketing strategy. Shannon came to the conference early, spent time with our B&B owners and really took the time to understand their unique struggles, wants, and needs. So, when it was time to present, our Innkeepers trusted her. We knew that Shannon would be a great presenter, but we were blown away when she spoke the “innkeeper” talk during her presentation! Shannon takes the time to learn what attendees want and need, and she is a huge “value add” to any conference.

Amy Hager

It was simply fabulous having M. Shannon Hernandez as a guest speaker for the NYC Chapter of the American Business Women’s Association. The content she provided was invaluable and she thoughtfully engaged members and guests throughout her presentation. We walked away with more aha moments than I can count on my hands – lessons we could immediately implement to increase visibility of our businesses, our chapter, or of other things that are important to us. Also a bonus for us – she provided impeccable copy to promote the event. We can’t wait to have her back.

Kristina Phillips

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