Here’s a major problem I continue to hear from business owners: I have the most awesome course (or package, or retreat, or training), but it’s just not selling. I don’t understand how to market my stuff so it sells. (Have you tried selling with stories?)
I hear ya! I, too, used to have the same problem.
Until…I started using storytelling in my marketing. That is when everything changed.
This happened about 3 years ago, by accident. I told a story about my mom and I traveling through Italy together on Facebook, and then mentioned that I help people market their businesses so they can travel with loved ones, and before I knew it, I had two new clients.
Talk about a happy accident!
Why does story marketing work so well?
**Stories change feelings.
**Stories captivate and engage.
**Stories help people see themselves (or not) in what you are sharing.
**Stories create an emotional connection.
And…when people are touched, moved, saddened, joyful, and enraged…they take action.
If you KNOW you’ve got good offers—and you are EXCITED about the work you are doing—but very few people are paying attention to you — story marketing can change ALL of this.
Over the last couple of years I have developed a process that helps entrepreneurs understand how to craft stories that sell. The results have been AMAZEBALLS. Every single time I have taught this, my students who apply the learning and post a story (written, video, audio, etc.), make sales. (I’ll share specific examples in the next email to you. And no, you don’t need to be an expert story teller to succeed!)
While this may seem “too good to be true”, the truth is that there’s a fine line between a good story and a great story when it comes to your marketing.
**If you jump too fast to the offer, it feels like a bait and switch to your reader (totally slimy).
**If you don’t put enough emotion in the story, the story falls flat and doesn’t captivate your reader.
**If you don’t have a strong call to action, the reader gets wrapped up in the story and doesn’t click on your offer!
What if selling your product or service could be as easy as telling a story? What if the story did the hard work of “convincing” someone why they should work with you, or buy your course or program or product?
Over in my year-long program for Thought Leaders, the Content Strategy Academy, we help you understand how to put your content out into the world in a way that feels really, really good to you–and to your future clients. The Academy is all about helping you understand marketing and strategy so you can make a bigger impact in the world and reach more people.
I wonder what would be possible for you and your business (and your bank account!!!), if you got some structured help with your business and marketing strategy? Check out the Academy! We hope to see you there! <3