Raving Clients
“In the past 12 months, with Shannon’s help in The Joyful CEO Program, I’ve increased my revenue by 170%. I am way more calm because I have so much more clarity and direction. I have such a willingness for this business to grow even more – now that I know it doesn’t have to be a beast and own me. Working with Shannon on the business structure and having her help with team onboarding was invaluable. We also spent much-needed time getting clarity on the messaging (for the insurance side) which increased the leads and quality of leads. Above all, we learned we can grow without the stress! This is huge!”
“When I joined The Joyful CEO Mastermind Program, I knew that I needed help with selling my existing programs. I felt like the success I was having was not sustainable, because I really didn’t have a good systems in place. But what I learned while in this amazing program helped me revamp my entire business into something that brings me joy and feels more aligned than I could ever have imagined. Not only did Shannon help me discover where and how to bring joy into my business, but workshopping questions with the other incredibly talented and amazing women in the program really helped too. I’ve made lifelong friendships and business relationships thanks to this program.I called myself a CEO before joining this program but now I *am* a CEO. I understand how to run my business and how to do it through a lens of joy. If you’re ready to take your business and your life to a place of happiness and alignment, run, don’t walk to get yourself a spot here.”
“As a result of working with Shannon, I (Laurie) know exactly what I want to do and exactly what I don’t want to do. I’m really clear where my JOY is – I am now spending time in my joy zone and delegating the rest. I also made a $100k offer to someone and it’s turning into a co-created $500k offer. I (Michael) have grown in clarity on what I am offering and who I am working with in the brand. I’m supporting Laurie in the podcast, and the editing pieces, and other things that help me stay “above my joy line”. I’m excited about converting the men’s program to an app and running the program through the app, so I can reach more people this way, and this allows me to travel more. Up next on my travel list: Russia, Ireland, Cyprus, Ecuador. Working with Shannon has been invaluable to the success of this brand and our future.”
“I was inspired by Shannon’s statement in a one-hour training where she said that our mailing list is our most important asset. So true! I decided in that moment to take back my list, transition out of having a team member communicate to my list and to do it myself. From there, I realized that I needed to anchor into new communication strategies that would match the sophistication of my products and brand, while giving my authentic voice the chance to shine. I wanted to look at my programs and courses and figure out the right approach to my marketing that would generate new clients. Shannon is a true pleasure to work with: Clear, insightful thinking, a strategic approach, and tactical suggestions. Nothing pie in the sky, nothing that reeks of formulaic nonsense. We unpacked a strategy that reflects my brand, what I want to do with my business, and how I want to be seen and heard by my clients and practitioners. Since working with Shannon I’ve seen a significant uptick in practitioners joining my program, I’ve seen more people signing up for my courses, and I’m interacting in powerful ways with my list. It’s lovely! When you work with Shannon, be prepared to enjoy marketing. Be prepared to find your best approach to connecting with your potential clients. Be prepared to nurture your leads to closure. You’ll also let go of old stories of how marketing is supposed to be. Shannon will help you land in what’s true and right for you. It’ll be a winning “formula”.
“Choosing to be a part of Next Level CEO was truly life changing. As the CEO of my business I knew that I was ready to move my business forward and to the Next Level, and I knew Shannon was the person to get me there. Working with this incredible group of CEO’s, all from different walks of life was invaluable. Every person in our group genuinely wanted to see my next level dreams come to fruition. The conversations we had, sitting around a beautiful table, with delectable meals, only enhanced this overall experience. I left my week with Shannon with a clear plan, so many answers to questions I didn’t even realize I had, and an exciting and energized focus on my next steps. I would invest in this unique event over and over again!”
“The strategy that I came away with was to still have my life-blood be private practice, and to keep expanding my voice and my online presence through speaking engagements. As a result of working with Shannon, I had at least one speaking engagement monthly, a vibrant facebook community, a strategy to capture and keep non-client leads, a future marketing strategy that includes drip campaigns, ongoing Career Coaching and Entrepreneur groups, emails/newsletters, and potential membership platform. Mostly, I gained certainty that I had a wonderful business already. Shannon has the best, relationship-first strategy for upleveling your marketing to include groups, campaigns, and online courses, all within an easy to use system. This is her differentiator in the marketing space!”
I have worked with Shannon in different ways and each time I got massive value, great direction (and redirection). If you know how to take action and are open to trying out new things you’ll LOVE working with Shannon. She’s high-energy, high-impact, and super effective in her advice and teachings. Each time I’ve had contact with her, or with her sidekick, Amy I’ve had a big breakthrough in my marketing approach and in my business.
If you want to sell with joy and ease, and without “selling”, you’d be crazy NOT to work with Shannon and her team.”
“The cool thing about TCE is that all of us are at different phases in our business. So we can learn from people who have gone before us. We can learn from people who sometimes aren’t even up to the same speed as we are. But it’s great, because we all come together and we learn from each other. And I have to tell you, there are several times that I have taken a couple of your courses more than one time as a TCE student, and every time I get something new out of it, I get something different out of it. It’s either that the content has been refreshed, because you are great about doing that, refreshing content as we evolve. But also, sometimes I’ve got to hear it a couple times before it really sinks in. And so I love that the content and the learning is constantly evolving.”
“I would say quit messing around with those other programs and that free stuff, and just take your business seriously and invest in your business. The money that you spend, you’re going to make back tenfold. So you need to get past that mindset for the first thing. But when you get off the fence and you invest in your own business, it opens up the doors for everything. You’re going to get more clients, better clients, people who want to pay you for your services. It’s just, energetically, the best thing you could do, because my business totally changed once I got on board and got serious with this. And I saw it shift again, too.“
The other part of it is that you’re not just getting training, it’s not another one of those things was like, “Oh, do the training. You go on the coaching call and ask about the training.” It’s also developing you as a CEO, as a leader in that way because we talk about building a team. So it’s not just scaling by you doing more and more and more just automating. I think if you really also want to learn how do I actually maintain a human connection in my work? How do I build relationships? How do I show up in a way that engages and connects and is relatable? There’s no other program that really does that and it really sets you up for sustainability.”
“Shannon is a trusted advisor, as well as the other team members. I’m a strong, really independent person and sometimes we need a strong, independent person to help us get in check. And we only respect other strong, independent people, so Shannon is that. If you really know that you’re looking for an advisor, someone that can kick your butt when you need it and hold you accountable as well as a whole community that does that then I definitely say that’s another reason why you want to come into the Confident Expert Program.”
The Joy|Money Matrix™ helped me figure out where to spend my time and shift my perspective. I started to clearly see how this was possible. Using a very straightforward method, I was able to determine what activities brought me joy and what activities brought me money. Shannon’s ability to guide us through this process was very effective. It became very clear – if I focused on joy it was better for my business and a better way of living my life. I had really complicated it all! I am now focusing on what lights me up and moving away from things I don’t want to do and it feels so GOOD!”
+ Marketing Alignment Intensive is beyond what I thought was possible for me. Defining the vision, mission and purpose of my business gave me a platform from which to examine and measure my offerings. I truly appreciate the ease with which Shannon guided us through this discovery work. She took us from the big picture to the micro details so that we could see the Grand Vision and create a plan of action -> what to focus on in order to bring that vision to life. Through this work I realized that some of my offers were not in alignment and could be taken off the list allowing me to focus in on my zone of genius. With my new, more focused, awareness of my offerings, marketing is feeling so much lighter to the point where the “how” of it has become almost a no-brainer. This process has given me permission to really focus on what brings me joy, what is my greatest contribution and what actually makes me money! So grateful <3″
The small group mastermind sessions were exciting and brought a fresh perspective with a feeling of a very elite, exclusive space and environment. They were inviting, supportive, and highly focused on the participants, giving us key takeaways each and every meeting, so that we felt like we received immense value and clarity when gathering together.
I loved that we infused a little bit of humor, tough-love, and lots of personal insight from our unique business backgrounds and personalities. This group truly felt like “us” together working to level-up not only ourselves, but each other!
One of the biggest results from being in The Joyful CEO™ Program has been a total transformation: I have cut my work time each month to just 10 days (a huge contrast from 60+ hour weeks) while still maintaining the impact I am making. I created a tremendously profitable and joyful VIP Day offering, and I fired the clients and programs that no longer served me.
Most importantly, I learned how to confidently say, “NO” to anything that didn’t fulfill my joy-meter or my bank account- something I highly recommend to each and every woman CEO who wants to be a joyful leader and build the brand and life they desire!
“The Joyful CEO Program helped us change the format of our business and our growth during this time showed us what was possible for the future. We learned how to be open every day (instead of launch) and create a business structure that is made up of groups–and this is one of my favorite things to lead now! We understood the role of CEO and how to fulfill that role and build our team to support the CEO. We learned where we were bottlenecking the business and we fixed these bottlenecks! We clarified our customer and launched group programs. Our website redesign is underway. Group programs and recurring revenue make sense to us now. We now have a legit pipeline for sales and a process for selling that works for us. We have sales calls every week now!”
“When I reached out to Shannon and Amy for help, I was seeking direction and clarity. I had long suspected that my writing business would be difficult to scale, so I was interested in exploring that option, or others. I wanted their help because I know the magic that happens when you put passionate, driven, creative, intelligent, joyous brains together! I wanted someone who had ‘been there, done that’ to help me process all that was swirling around in my head. As a result of working with this team, I got my creative juices flowing and had a new idea of what my next business model could look like. Amy, who worked closely with me, provided regular, consistent communication, as well as a calming and peaceful energy during this chaotic time. Amy is a wonderfully centered and grounding energy that can be so valuable during seasons of life/business that feel NOT centered and grounded. She genuinely cares about the people she’s working with and the sincerity behind her emotions shines through. There’s something about being GENUINELY seen and heard and valued during times of change/transition/uncertainty that truly elevate the experience. (This is a key piece that I wasn’t even aware of during my initial search and interview process for a mentor, but will definitely prioritize when evaluating future partnerships.)”
The opportunity to mastermind with other like-minded entrepreneurs allowed me to receive a diverse range of insight (and share my insight) to solutions that I never would have considered on my own.
I am incredibly grateful for the new friendships formed, unique business ideas received and a newfound vision for my business!”
“We had taken another program. It was for retreats. And we actually did the program. Every one of the modules. We learned so much. It was such a benefit because we also do women’s retreats, but I just felt like we need that. The other piece that’s missing is how to sell those, and how to sell our program. And you were our missing piece.”
“Shannon will kick your butt if you start lagging off. She’ll come find you. She’ll instant message you. She will not let you fail. She’s there. She loves you. She’ll take care of you. Your program is so much like ours. Like if our client disappears for a week, we’re like, “Hey, where are you going? What have you been doing?” If they fall off, we help them get back on.”
+ Marketing Alignment Intensive is the perfect environment to learn to enjoy the journey towards a different way of thinking about your business, marketing and your life. Shannon combines the Joy Money Matrix with her marketing content expertise to walk you through the process of naming and prioritizing your joy and your revenue so that you can create or grow the business you have always wanted. Shannon and the other CEOs in the intensive help you create the blueprint for the business that you enjoy running. You walk out of the intensive with a massive mindset shift, a business purpose, vision, and mission that inspires you, and a clear path towards earning revenue offering products and services that you bring you joy. Shannon + JMM = more joy and more money.”“When I reached out to Shannon, I was specifically seeking help with marketing, and, more importantly, help with my mindset around marketing. Through our work together, I have been able to bring my stories and beliefs about marketing into the light. I’ve been able to rewrite and recreate what is possible for me and step into a place of ease in sharing my mission with the world! All the places where I believed it was too hard, too confusing, and/or too technical have shifted into ease and fun. I have stepped into leading both single-day and multi-day retreats. I have launched a coaching program, and I have recreated my pricing structure to honor the value I bring to my community. Hiring Shannon has propelled my business to a whole new level. I am so grateful for the opportunity to work with her and become part of her community. So very grateful. ” <3
(JMM) certified facilitator M Shannon Hernandez is doing amazing work for and with her clients using this tool. It actually boggles my mind. Back in February I traveled to Ft. Lauderdale to experience her take on the JMM. As a leader in storytelling and Thought Leader marketing for confident experts, I knew Shannon was going to use the JMM as a framework from which to help her clients rebalance their product/service portfolios and their marketing. What I didn’t know was that she would add in another exercise on mission, vision and purpose that not only would impact her clients and but also fundamentally change the way I see my own business and my role in it.
I’ve been in business for 13 years. 13 years starting from a freelance wholesale fashion sales rep and hourly hustling to consulting and coaching and ultimately to creating models like the JMM. For years I have been a solo entrepreneur content to make my money, get paid for my time and expertise and go home. It’s a great way of life no doubt. And I knew there was more for me, I just didn’t know what it might look like. I’ve had some false starts with investors who wanted to partner to create something that would change lives and was truly scalable. But nothing ever worked out as I had imagined so I continued to work with small numbers of clients, both small business owners and execs and teams at larger companies. All the while I have been operating according to repeatable models that I have only just started documenting. Now I realize that those models are the scalable business I was trying to create years ago.
My superpower is creating a repeatable system to get results after I’ve done it intuitively over time. And Shannon’s take on my own work helped me to see that crystal clear after blindly feeling for it in the dark for nearly a decade. Thank you Shannon and your particular approach to the Joy|Money Matrix. I love you and am honored that you include the JMM in the powerful work you do.
After this experience, I was in the perfect spot of recognizing what brings me joy, Shannon took me through writing our Purpose, Vision and Mission. The words and feelings flowed so easily and effortlessly. And it all made perfect sense!
Since this retreat I’ve used my Purpose, Vision and Mission to help me rework my website, write out all my programs, and begin formulating my marketing from these statements. I’m more excited than ever to share my offers because I can now see how it all fits together. Everything is more integrated which makes it that much simpler to work with.”
As a result of working with Shannon, I have clarity on the best forms of marketing (live and video), and I have a content marketing strategy that supports my overall visibility plan.
Shannon’s gift is helping her clients develop a content strategy with aligns with who they are in a way and that is easy. She is fun and easy to work with! She provides great value and willingly shares the knowledge she has in order to help her clients succeed.”
To grow my company, She Leads Fearlessly, I was concentrating on creating programs and offerings that I thought would make my clients happy. However, once I went through the Intensive with Shannon, everything changed. I realized I was not including my needs, my joy, and what would make me happy in this equation. It hadn’t even occurred to me that I could experience joy and happiness while growing my company. What a relief it was to realize joy, money and growing a business were not mutually exclusive!
This process required me to get very clear about my vision, purpose and mission for my company. During the process, it became obvious that I was doing quite a bit I didn’t enjoy doing and I could easily stop doing those things or delegate them if I wanted to do what matters – to help create a world I want to live in with my business and offerings. All this led to getting crystal clear on the transformation I wanted my clients to experience as a result of working with me.
The Joy Money Matrix™ is now a part of my strategic business planning. I intend to use this program every quarter. This will ensure that my life and my business are aligned with my core values so that I can continue to experience joy and ease while growing a profitable business and transforming lives.”
The most valuable part of this retreat to me was the discussion and training around my pipelines. What once seemed like a daunting task turned very manageable. The time with my colleagues to brainstorm was invaluable and reinforced the learning. Shannon’s events are always upbeat, energized, and collaborative, which I love. If you are an entrepreneur who is looking to attend a training/retreat with Shannon, attend anything she offers that you can fit into your schedule. Shannon teaches with concrete principles and processes with you can implement immediately. Shannon will also teach you how to bring your products/services to market with integrity, a service-orientation, and absolute joy.”
I love how Shannon leads by example and puts her brand out there as a model. As a result of this course, I now have a focused message and I’m publishing content regularly that is connecting with my ideal clients.”
Disclaimer: all results vary based on client’s work ethic, attitude, and business industry