Raving Clients

Joy|Money Matrix (JMM) certified facilitator M Shannon Hernandez is doing amazing work for and with her clients using this tool. It actually boggles my mind. Back in February I traveled to Ft. Lauderdale to experience her take on the JMM. As a leader in storytelling and Thought Leader marketing for confident experts, I knew Shannon was going to use the JMM as a framework from which to help her clients rebalance their product/service portfolios and their marketing. What I didn’t know was that she would add in another exercise on mission, vision and purpose that not only would impact her clients and but also fundamentally change the way I see my own business and my role in it.

I’ve been in business for 13 years. 13 years starting from a freelance wholesale fashion sales rep and hourly hustling to consulting and coaching and ultimately to creating models like the JMM. For years I have been a solo entrepreneur content to make my money, get paid for my time and expertise and go home. It’s a great way of life no doubt. And I knew there was more for me, I just didn’t know what it might look like. I’ve had some false starts with investors who wanted to partner to create something that would change lives and was truly scalable. But nothing ever worked out as I had imagined so I continued to work with small numbers of clients, both small business owners and execs and teams at larger companies. All the while I have been operating according to repeatable models that I have only just started documenting. Now I realize that those models are the scalable business I was trying to create years ago.

My superpower is creating a repeatable system to get results after I’ve done it intuitively over time. And Shannon’s take on my own work helped me to see that crystal clear after blindly feeling for it in the dark for nearly a decade. Thank you Shannon and your particular approach to the Joy|Money Matrix. I love you and am honored that you include the JMM in the powerful work you do.

“I participated in Shannon’s Joy Money Matrix™ + Marketing Alignment Intensive during a three day retreat in Florida. The way Shannon guided us was brilliant. First she had us work our way through the Joy Money Matrix, which is a fun process of writing out everything we do on sticky notes and determining where on the Joy Matrix it lands. It’s more involved than what I’m describing, but essentially this is it: See all the things you are doing. Determine the level of Joy. Find the money.

After this experience, I was in the perfect spot of recognizing what brings me joy, Shannon took me through writing our Purpose, Vision and Mission. The words and feelings flowed so easily and effortlessly. And it all made perfect sense!
Since this retreat I’ve used my Purpose, Vision and Mission to help me rework my website, write out all my programs, and begin formulating my marketing from these statements. I’m more excited than ever to share my offers because I can now see how it all fits together. Everything is more integrated which makes it that much simpler to work with.”

“I contacted Shannon because I needed help developing a marketing strategy for my brand. During our time together, one of the things that I valued the most was her help in getting me aligned with the type of content marketing that feels good to me. The Content Personality™ Wheel was of great help. It gave me clarity on the avenues of communication that best fit my personality and strengths.

As a result of working with Shannon, I have clarity on the best forms of marketing (live and video), and I have a content marketing strategy that supports my overall visibility plan.

Shannon’s gift is helping her clients develop a content strategy with aligns with who they are in a way and that is easy. She is fun and easy to work with! She provides great value and willingly shares the knowledge she has in order to help her clients succeed.”

“Completing the Joy|Money Matrix™ + Marketing Alignment Intensive with Shannon illuminated 2 factors for me… bottlenecks and distractions. Through the process, I was able to clearly see when my offers weren’t aligned with my business vision. These offers were a distraction from what I wanted to create and were taking my time and energy away from my true vision. I also realized that when I spend my time on tasks that bring me little joy, I become the bottleneck in my business. I procrastinate or avoid these things and it leads to my business stagnating. Now, I’m having fun focusing on the offers and tasks that light me up, and delegating or eliminating those that don’t. The best part is this is a tool I can use over and over again to check in on my business as it grows so joy is my profitable business plan!”

“Do you believe joy and money can be used in the same sentence? Well, if you don’t, you must attend Shannon’s Joy & Money Matrix™ + Marketing Alignment Intensive. Once you do, not only will you start thinking joy and money happily co-exist, you will be a believer. That’s exactly what happen to me.

To grow my company, She Leads Fearlessly, I was concentrating on creating programs and offerings that I thought would make my clients happy. However, once I went through the Intensive with Shannon, everything changed. I realized I was not including my needs, my joy, and what would make me happy in this equation. It hadn’t even occurred to me that I could experience joy and happiness while growing my company. What a relief it was to realize joy, money and growing a business were not mutually exclusive!

This process required me to get very clear about my vision, purpose and mission for my company. During the process, it became obvious that I was doing quite a bit I didn’t enjoy doing and I could easily stop doing those things or delegate them if I wanted to do what matters – to help create a world I want to live in with my business and offerings. All this led to getting crystal clear on the transformation I wanted my clients to experience as a result of working with me.

The Joy Money Matrix™ is now a part of my strategic business planning. I intend to use this program every quarter. This will ensure that my life and my business are aligned with my core values so that I can continue to experience joy and ease while growing a profitable business and transforming lives.”

“Shannon is brilliant at teaching how to market oneself as a Truth Guide or Supporter. Her compassion about building relationships that lead to sales is contagious. She brings the A-Z together and not only spices her retreats and virtual events with invaluable marketing tips, but has every participant look to the future, set goals, and evaluate what needs to be put in place to accommodate their desired future growth. I leave the trainings hosted by Shannon with tools in hand that can easily be implemented and that will help my business rock.”

“I recently attended the Growth, Marketing Alignment, and Pipeline retreat Shannon hosted. I choose to attend because I was looking for new insights into my business and wanted time to implement my marketing plan with Shannon’s guidance.

The most valuable part of this retreat to me was the discussion and training around my pipelines. What once seemed like a daunting task turned very manageable. The time with my colleagues to brainstorm was invaluable and reinforced the learning. Shannon’s events are always upbeat, energized, and collaborative, which I love. If you are an entrepreneur who is looking to attend a training/retreat with Shannon, attend anything she offers that you can fit into your schedule. Shannon teaches with concrete principles and processes with you can implement immediately. Shannon will also teach you how to bring your products/services to market with integrity, a service-orientation, and absolute joy.”

“When I contacted Shannon for content branding help, I was feeling overwhelmed with multiple projects on my plate, including the draft of my first book. I was searching for a way to stay organized and sane throughout it all, while also staying authentic to my voice and message. Shannon provided a beacon of light and support that guided me through this overwhelming time and into more clarity and purpose. The level of care and attention to detail she has for her clients is top notch. Her ability to organize, strategize, and add structure was the perfect balance for my wild/creative/artistic brain that can often feel out of control. I learned how to harness that creative energy and channel it into the right kind of content for my business. Through our work together, I got really clear on my message and on the priorities I most needed to focus on to move the needle in the right direction. I started to really see myself as the thought leader I am. I highly recommend Shannon. I haven’t seen anyone else teaching others about content in this way. In our modern times of online presence, content is KEY, so why not do your content the right way, and with the right support?”

“I must be honest here: When I signed up for a retreat with The Writing Whisperer, I really didn’t know what to expect. I was just looking to connect with some powerful women who could relate to the struggles and wins of being an entrepreneur. Shannon is fantastic at facilitating discussion, and I most valued her openness and honesty. Everything we talked about—from our successes to our failures—was totally unfiltered. This allowed me to get down to core issues of what’s been holding me back without leaving me feeling like a failure. Working with Shannon has left me with such clarity. I finally feel like I’m headed in the direction that is purposeful and aligned with my passion—one which will allow me to live life fully by doing what I love most, while being profitable! Nothing beats figuring out your purpose in life. If you feel like you deserve it all—a great life, the freedom to follow your passion, financial security, being absolutely in love with who you are, and surrounding yourself with a circle of people who will love and appreciate you—I would sign up immediately for the next Writing Whisperer retreat.”

“The Bed & Breakfast Association of Virginia was looking for a new speaker in our industry who could help small business owners understand the importance of blogging in their overall marketing strategy. Shannon came to the conference early, spent time with our B&B owners and really took the time to understand their unique struggles, wants, and needs. So, when it was time to present, our Innkeepers trusted her. We knew that Shannon would be a great presenter, but we were blown away when she spoke the “innkeeper” talk during her presentation! Shannon takes the time to learn what attendees want and need, and she is a huge “value add” to any conference.”

“When I registered for the Growth, Marketing Alignment, and Pipelines virtual retreat, I was looking to develop a framework for a marketing plan that would create a pipeline of potential clients. The plan would need to align with activities that bring out my strengths, as well as activities I would enjoy doing. During the retreat, I learned several marketing pipelines that were simple and easy to implement. Since the retreat, I have been actively developing one of the pipelines that will lead to revenue growth in my business. If you have been thinking about attending a retreat or training with Shannon, here’s what I’d like you to know: Shannon’s expertise in content marketing–and her background as a teacher–make her an ideal resource to help you develop a plan to grow your business with simple steps and strategies that work!”

“I was in total overwhelm about how to repurpose the content I already had, and I had also neglected my email list. I felt exhausted by doing what all of my mentors told me to do: “You HAVE to do video if you want to get your message out there.” With so many SHOULDS about where to post content, I was spinning in circles. The most frustrating thing was that my own marketing was suffering because of the overwhelm and confusion. The Content Personality™ Course consisted of bite-size modules that I loved. They were easy to implement and quick to learn. I got a ton of value in a short period of time, and it wasn’t overwhelming—the modules were easy to follow and take action on. I now have a clear direction for what content works best for me and the overwhelm is gone. I have more confidence to stick with the type of content that works for me and not worry about all the SHOULDS that didn’t resonate and didn’t work! Knowing your Content Personality™ is one thing, but knowing how to integrate it into your business easily and successfully is a game-changer. This is a killer course, a complete bargain, and easy to fit into your schedule.”

“I contacted Shannon because I was looking for an overall content strategy that would align with my services and brand. Shannon provided clarity—she was able to pull my millions of ideas together in a cohesive way. I now have a clear vision and feel empowered to execute the content strategy we worked on together. Shannon is a content rock star! She will help you brainstorm ideas and create a strategy to move your business forward.”

“The Content Personality™ Course was enlightening. The course material is clear and to the point, and Shannon offers good insights as to where you may get bogged down when creating content. It is such a relief to learn that the best type of content for me to create is the type of content that I really want to create! Specifically, the content brainstorm was helpful to get to the essence of any message I want to communicate.

I love how Shannon leads by example and puts her brand out there as a model. As a result of this course, I now have a focused message and I’m publishing content regularly that is connecting with my ideal clients.”

“Shannon recently spoke about content marketing and blogging at The Grid. We have actively been working to expand our social media and blogging outreach as business owners. Shannon gave our members concise action steps for how to start blogging, including data on the best times to post, how to formulate titles, and which keywords to use. She is an articulate speaker, well-versed in content marketing, and her presentation was extremely motivating and interesting!”

“I have worked my business for many years but knew I wasn’t reaching my fullest potential without a great coaching program. I knew I needed help with brainstorming, feedback, and different perspectives. I got that and so much more from Shannon’s program. Shannon listened to my ideas and fears, and gave insightful and positive feedback to help me make major adjustments in my business structure, and ultimately raise my rates. She listens beyond what’s being said and gets to the root of problems you may be experiencing in your business and with your content. The results of working with Shannon have been tremendous. The value I place in myself has increased, my business structure has been tightened, and my rates now reflect those changes. If you have been thinking about getting help in a group setting, register for a program with Shannon. So often we don’t see, or believe, what is right in front of us. Having someone to listen and give honest, gentle, but realistic feedback and support is critical to our business growth.”

“I signed up for the Business & Life Alignment Retreat because I was looking for clarity in how to define my business and align my core values in life with it—without losing my voice. Shannon provided a safe space to tap into our authentic selves and explore what was not working in our lives and businesses—and why. She magically did this without passing judgment, but rather helped us translate our understandings and discoveries to our lives and businesses. Since working with Shannon, I have gained clarity around what was misaligned in my business and my life. Both are now thriving! If you are looking for an experience that will change how you look at yourself and how you view your business, attend a Writing Whisperer retreat. You should also be open and ready for the challenges that arise when you take your business to the next level. And finally, know that you will walk away refreshed and energized to do anything you put your heart and mind to!”

“Shannon provides such excellent resources and tools for business owners who need to understand how to make all the content work together across multiple platforms. She is a straight-shooter and helps you set goals and get stuff done! Because of my work with Shannon, I am no longer afraid of Twitter, I understand how to make content work for my business, and most importantly, I have so much confidence in what I am now able to do. Work with Shannon—you won’t regret it!”

“Shannon is responsive, positive, and a good listener! She helped me clarify and organize my thoughts for the guidebook, and I now feel much more confident in my writing. She worked with me collaboratively, so that we could capture exactly what I wanted the guidebook to encompass, without going in a different direction that what I had envisioned. I appreciated this aspect of working with her the most.”

“During the online course I took with Shannon, it was apparent how much enthusiasm she brings to her classes—it is infectious! She provides thoughtful and detailed feedback on the coursework, and also gives her students a mass of resources to be successful in their own writing careers. I now have a much clearer picture of what a career in copywriting looks like. If you are looking for a great course with a fun and knowledgeable instructor, take one of Shannon’s courses. The live calls are invaluable as a student!”

“Shannon is a powerful leader in so many different ways. She’s warm and welcoming, creates a safe place in which people can comfortably share wherever they happen to be on in their individual journeys, and she helps them move forward with ease. I very much enjoyed the writing retreat and look forward to the next one she offers.”

“As a young company, I was seeking advise on how best to capitalize and utilize my social media platforms. In addition, I was interested in learning how to blog effectively and how to create a template to pitch my business to magazines. I am now pitching myself confidently to various publications. Shannon will help you understand where you are as a business owner and works within your comfort level, so that you receive information you can use right away!”

“I first met Shannon when she was leading a workshop in Baltimore, Maryland. There was something about the way she spoke, the way she got her points across, her way of being that really resonated with me. After speaking with her several times during that workshop, I walked away with many different ideas about how I could develop my writing in ways that would help my business. Several weeks later, I contacted Shannon for just one coaching session. In just one session, Shannon made me excited to write again and helped me formulate a plan for making my blog posts much more interesting. I couldn’t wait to get off the phone and write. I am happy to report that writing is something I now look forward to each day, rather than something that needs to be handled each month. I can’t wait to see what my future sessions with The Writing Whisperer will uncover!”