Raving Clients
I have worked with Shannon in different ways and each time I got massive value, great direction (and redirection). If you know how to take action and are open to trying out new things you’ll LOVE working with Shannon. She’s high-energy, high-impact, and super effective in her advice and teachings. Each time I’ve had contact with her, or with her sidekick, Amy I’ve had a big breakthrough in my marketing approach and in my business.
If you want to sell with joy and ease, and without “selling”, you’d be crazy NOT to work with Shannon and her team.”
“My favorite thing about the Confident Expert community is that when I have a question, or I feel stuck, or I am blocked in a certain area, I can check in with that group and say, “Where am I going? What’s the direction? Am I doing something wrong?” And they will give me honest feedback, which really can help me get unstuck. I don’t find a lot of other groups will offer that kind of collaboration that we have with each other. And everybody does such a good job at keeping it, just, it’s very professional. It’s very high level, but really because we all embrace your values. It’s important that we really love on each other. And so it’s super cool. It’s very, very supportive, which I think we all need.”
“The cool thing about TCE is that all of us are at different phases in our business. So we can learn from people who have gone before us. We can learn from people who sometimes aren’t even up to the same speed as we are. But it’s great, because we all come together and we learn from each other. And I have to tell you, there are several times that I have taken a couple of your courses more than one time as a TCE student, and every time I get something new out of it, I get something different out of it. It’s either that the content has been refreshed, because you are great about doing that, refreshing content as we evolve. But also, sometimes I’ve got to hear it a couple times before it really sinks in. And so I love that the content and the learning is constantly evolving.”
[To someone looking at The Confident Expert Program,] “I would say quit messing around with those other programs and that free stuff, and just take your business seriously and invest in your business. The money that you spend, you’re going to make back tenfold. So you need to get past that mindset for the first thing. But when you get off the fence and you invest in your own business, it opens up the doors for everything. You’re going to get more clients, better clients, people who want to pay you for your services. It’s just, energetically, the best thing you could do, because my business totally changed once I got on board and got serious with this. And I saw it shift again, too.“
“I took a little bit of a break because I was just looking at where my money was going as far as my investing in my business? And I thought, I’m just going to take a little break over summer. And then I realized, yeah, no, I need this group. I need this connection. So it made sense. I said, I’ve got to get back on board. So I was gone for a blip, because I realized how important it was to continually invest in my business and take it seriously. And then it doesn’t become about the money. It becomes about you being a business owner.”
“You can follow the pineapples to finishthebookpublishing.com, and read all about why the pineapple and read about the services that I offer. I offer full book production and book marketing. Book marketing is one of those things that happens to be a top seller for me. And learn about the different programs I have, like behind the scenes, that brings people together to create a book as a team.”
[Before joining TCE] “I was in a growth and scale up phase but I was trying everything. I was doing workshops, six week intensives, private coaching and there’s probably lots of other things I don’t even remember. And I literally messaged Shannon crying like, “I don’t want to do anything this next year.” I made out my plan for the next year and I hated it and I showed it to Shannon and she was like, “No, we’re not doing that shit.” I did not look happy. And as someone who has a mood disorder, I have bipolar disorder, I have to really be conscious about stress and overworking and I was even having breakdowns consistently actually throughout my business from overworking, from overdoing it. And since joining the Confident Expert Program, one of the first things Shannon and I did was just get rid of a whole bunch of stuff. But on the way that she asked me, “What is the most impactful and what do you most enjoy? What really drives you?” And that was my private coaching as well as my group coaching programs and I actually ultimately just wanted to move to group coaching. We really just got to the essence of what I do and I think it also made it simpler for clients to even understand what I do so everybody’s happy.”
“What I would tell my best friend is that if you’re looking for an extremely high touch experience. Shannon is not just the only coach in the program, there are other team members who have an expertise. I think we have a call or the availability of a call every week. You don’t always have to get on all the calls. They help you along the way as a community. I’ve been in expensive masterminds and no one is extremely hightouch and invested in you.”
The other part of it is that you’re not just getting training, it’s not another one of those things was like, “Oh, do the training. You go on the coaching call and ask about the training.” It’s also developing you as a CEO, as a leader in that way because we talk about building a team. So it’s not just scaling by you doing more and more and more just automating. I think if you really also want to learn how do I actually maintain a human connection in my work? How do I build relationships? How do I show up in a way that engages and connects and is relatable? There’s no other program that really does that and it really sets you up for sustainability.”
“Shannon is a trusted advisor, as well as the other team members. I’m a strong, really independent person and sometimes we need a strong, independent person to help us get in check. And we only respect other strong, independent people, so Shannon is that. If you really know that you’re looking for an advisor, someone that can kick your butt when you need it and hold you accountable as well as a whole community that does that then I definitely say that’s another reason why you want to come into the Confident Expert Program.”
The Joy|Money Matrix™ helped me figure out where to spend my time and shift my perspective. I started to clearly see how this was possible. Using a very straightforward method, I was able to determine what activities brought me joy and what activities brought me money. Shannon’s ability to guide us through this process was very effective. It became very clear – if I focused on joy it was better for my business and a better way of living my life. I had really complicated it all! I am now focusing on what lights me up and moving away from things I don’t want to do and it feels so GOOD!”
+ Marketing Alignment Intensive is beyond what I thought was possible for me. Defining the vision, mission and purpose of my business gave me a platform from which to examine and measure my offerings. I truly appreciate the ease with which Shannon guided us through this discovery work. She took us from the big picture to the micro details so that we could see the Grand Vision and create a plan of action -> what to focus on in order to bring that vision to life. Through this work I realized that some of my offers were not in alignment and could be taken off the list allowing me to focus in on my zone of genius. With my new, more focused, awareness of my offerings, marketing is feeling so much lighter to the point where the “how” of it has become almost a no-brainer. This process has given me permission to really focus on what brings me joy, what is my greatest contribution and what actually makes me money! So grateful <3″“We don’t believe in dieting. We figure out what foods are best for them through a couple different tests that we run. And then we just help them find out what’s best for them. We’re really big on inflammation, things like that, that are causing the diseases. It’s really customized to them. We have a program, there’s 12 modules, 12 topics. But we really customize their needs and what their goals are. We were really big on goals, but not just setting a goal, just figuring out how to accomplish them.”
“Dieting is not sustainable. And so we really focus on building the foundation of your health so that what you’re doing is sustainable. A diet is a fluctuation. How many diets have we all been on? How many pounds have we lost or gained or whatever? It’s not sustainable. So we find ways of making your health sustainable so that it lasts.”
[On reservations before joining] Money, money, money, money, money. Never have enough, but know you need to spend it. I think Pam said something really profound when we were discussing this. And she said, “We’re coaches. We’re trying to help somebody. And we expect that somebody who wants to be healthy is going to want to coach or need a coach or pay for a coach. And if we have a need, why aren’t we willing to pay for a coach in that need?”
“We had taken another program. It was for retreats. And we actually did the program. Every one of the modules. We learned so much. It was such a benefit because we also do women’s retreats, but I just felt like we need that. The other piece that’s missing is how to sell those, and how to sell our program. And you were our missing piece.”
“Shannon will kick your butt if you start lagging off. She’ll come find you. She’ll instant message you. She will not let you fail. She’s there. She loves you. She’ll take care of you. Your program is so much like ours. Like if our client disappears for a week, we’re like, “Hey, where are you going? What have you been doing?” If they fall off, we help them get back on.”
“We had that same model that you really care about us. And we love our clients. We get so attached to them that when they’re done with the program, it’s sad that we’re not in contact with them every week. And you have that same model. And you love your clients. You want them to succeed. You’re not there just to sell a program. You are there to help them succeed. I think that’s number one.”
I’ve been in other coaching programs. I was simultaneously checking out The Confident Expert Program through Marketing and Selling for Thought Leaders group. I was participating in the workshop, got tremendous value out of workshop week. I think I did it twice, and each time it was just a big, huge leap in my growth. At the same time, I was evaluating other programs that I was in and what I wanted more from them and how I wanted to evolve, and those answers kept popping up in the Marketing and Selling for Thought Leaders group. So I wasn’t quite ready to make that transition because of other commitments I still had. And I think I joined a short mastermind that you offered.
I think I decided halfway through the Mini Mastermind that I was going to join. And I think the Mini Mastermind was focused on launching in a time of great upheaval and change, how to switch around where you’re focusing. And instead of participating in that, like this is something I’m going to do or I’m learning about, I was like, “Fuck it, we’re doing it right now. I’m doing it step by step.” Week one, implementation, week two, implementation, week three, implementation. And the program got filled and I was off running.
The whole six month program is a little under $6,000. The first month and a half, I made probably 125% of what I invested in the program. Completely paid for. So I filled another program and then I developed a six month masterclass program and enrolled people in that as well.
I’m a big believer of you’re going to get value anywhere if you’re that personality type. You’re going to extract the value. And so nothing is really a loss as far as I’m concerned, but there are things that are much more beneficial and efficient and give you a lot more return. And so with The Confident Expert Program, one of the biggest things for me is that you see me, you see me. And more so than any other coach that I’ve worked with. Even with coaches where I’ve felt seen. That value is immeasurable. And I think for anybody who’s thinking about the program to know that they’re going to have somebody who is so completely on your side is a big thing to keep in mind, a really big thing to keep in mind.
And why? Because there’s going to be times when you’re going to get in a cloud of not knowing how to go forward, you are going to start sensing your next evolution. And that may feel like a failure. You’re going to need more resources that are different from the environment that you came from. And so there are these blind spots as entrepreneurs that we hit, that we get into, and having somebody who sees you and knows on an individual basis, I’m not just going to send you to module X, even though all of those modules are there within the program, they’re going to say, “You know what? For you, this is really the next step to think about.” So it’s a group program, but there’s so much that it feels like it’s an individual focus.”
+ Marketing Alignment Intensive is the perfect environment to learn to enjoy the journey towards a different way of thinking about your business, marketing and your life. Shannon combines the Joy Money Matrix with her marketing content expertise to walk you through the process of naming and prioritizing your joy and your revenue so that you can create or grow the business you have always wanted. Shannon and the other CEOs in the intensive help you create the blueprint for the business that you enjoy running. You walk out of the intensive with a massive mindset shift, a business purpose, vision, and mission that inspires you, and a clear path towards earning revenue offering products and services that you bring you joy. Shannon + JMM = more joy and more money.”“When I reached out to Shannon, I was specifically seeking help with marketing, and, more importantly, help with my mindset around marketing. Through our work together, I have been able to bring my stories and beliefs about marketing into the light. I’ve been able to rewrite and recreate what is possible for me and step into a place of ease in sharing my mission with the world! All the places where I believed it was too hard, too confusing, and/or too technical have shifted into ease and fun. I have stepped into leading both single-day and multi-day retreats. I have launched a coaching program, and I have recreated my pricing structure to honor the value I bring to my community. Hiring Shannon has propelled my business to a whole new level. I am so grateful for the opportunity to work with her and become part of her community. So very grateful. ” <3
(JMM) certified facilitator M Shannon Hernandez is doing amazing work for and with her clients using this tool. It actually boggles my mind. Back in February I traveled to Ft. Lauderdale to experience her take on the JMM. As a leader in storytelling and Thought Leader marketing for confident experts, I knew Shannon was going to use the JMM as a framework from which to help her clients rebalance their product/service portfolios and their marketing. What I didn’t know was that she would add in another exercise on mission, vision and purpose that not only would impact her clients and but also fundamentally change the way I see my own business and my role in it.
I’ve been in business for 13 years. 13 years starting from a freelance wholesale fashion sales rep and hourly hustling to consulting and coaching and ultimately to creating models like the JMM. For years I have been a solo entrepreneur content to make my money, get paid for my time and expertise and go home. It’s a great way of life no doubt. And I knew there was more for me, I just didn’t know what it might look like. I’ve had some false starts with investors who wanted to partner to create something that would change lives and was truly scalable. But nothing ever worked out as I had imagined so I continued to work with small numbers of clients, both small business owners and execs and teams at larger companies. All the while I have been operating according to repeatable models that I have only just started documenting. Now I realize that those models are the scalable business I was trying to create years ago.
My superpower is creating a repeatable system to get results after I’ve done it intuitively over time. And Shannon’s take on my own work helped me to see that crystal clear after blindly feeling for it in the dark for nearly a decade. Thank you Shannon and your particular approach to the Joy|Money Matrix. I love you and am honored that you include the JMM in the powerful work you do.
After this experience, I was in the perfect spot of recognizing what brings me joy, Shannon took me through writing our Purpose, Vision and Mission. The words and feelings flowed so easily and effortlessly. And it all made perfect sense!
Since this retreat I’ve used my Purpose, Vision and Mission to help me rework my website, write out all my programs, and begin formulating my marketing from these statements. I’m more excited than ever to share my offers because I can now see how it all fits together. Everything is more integrated which makes it that much simpler to work with.”
As a result of working with Shannon, I have clarity on the best forms of marketing (live and video), and I have a content marketing strategy that supports my overall visibility plan.
Shannon’s gift is helping her clients develop a content strategy with aligns with who they are in a way and that is easy. She is fun and easy to work with! She provides great value and willingly shares the knowledge she has in order to help her clients succeed.”
To grow my company, She Leads Fearlessly, I was concentrating on creating programs and offerings that I thought would make my clients happy. However, once I went through the Intensive with Shannon, everything changed. I realized I was not including my needs, my joy, and what would make me happy in this equation. It hadn’t even occurred to me that I could experience joy and happiness while growing my company. What a relief it was to realize joy, money and growing a business were not mutually exclusive!
This process required me to get very clear about my vision, purpose and mission for my company. During the process, it became obvious that I was doing quite a bit I didn’t enjoy doing and I could easily stop doing those things or delegate them if I wanted to do what matters – to help create a world I want to live in with my business and offerings. All this led to getting crystal clear on the transformation I wanted my clients to experience as a result of working with me.
The Joy Money Matrix™ is now a part of my strategic business planning. I intend to use this program every quarter. This will ensure that my life and my business are aligned with my core values so that I can continue to experience joy and ease while growing a profitable business and transforming lives.”
The most valuable part of this retreat to me was the discussion and training around my pipelines. What once seemed like a daunting task turned very manageable. The time with my colleagues to brainstorm was invaluable and reinforced the learning. Shannon’s events are always upbeat, energized, and collaborative, which I love. If you are an entrepreneur who is looking to attend a training/retreat with Shannon, attend anything she offers that you can fit into your schedule. Shannon teaches with concrete principles and processes with you can implement immediately. Shannon will also teach you how to bring your products/services to market with integrity, a service-orientation, and absolute joy.”
I love how Shannon leads by example and puts her brand out there as a model. As a result of this course, I now have a focused message and I’m publishing content regularly that is connecting with my ideal clients.”
Disclaimer: all results vary based on client’s work ethic, attitude, and business industry