“When I reached out to Shannon, I had a good idea of what I wanted in my business, but I had no strategy. I didn’t even know where to start. During my VIP Day, she helped me pinpoint the products and services I love to deliver and get extremely focused on those things only. Together, we built a marketing roadmap, and I now have clear goals and direction. I have fallen in love with my biz all over again. Shannon is an intuitive strategist who really listens to her clients. She can spot the gems in your business and help you separate them from the clutter. Ultimately, you will emerge with a plan that is as unique and genuine as you are.”
“In the year and a half that I have known Shannon, I’ve watched her business expand and take off. I watched her guide people to grow their businesses successfully, and I wanted that for myself. I knew I needed help and I love Shannon’s clear, honest approach to everything she does. Of all the consultants I’ve worked with over the years, Shannon gave me the tools and techniques, as well as the support and accountability I needed to take my business to the next level and beyond! What I valued most about our work together is that Shannon is a master at planning. She helped me create plans for marketing, my yearly and quarterly plans, set up simple tracking for money, and plan time for my own creative CEO planning. As much as I’ve resisted planning in the past, I see how valuable this tool is for me. Planning actually provides freedom and allows more time for my creativity. As a result of working with M. Shannon Hernandez, I have clear steps on how to keep growing and implementing things in my business. I’m not afraid to be myself. I am way more confident when it comes to selling and making money. Shannon is efficient, fun and honest. If you put in the time to implement the things she suggests, you will see results. Don’t hesitate—hire Shannon to get her eyes on your business.”
“When I found Shannon, I was looking for help and guidance in my marketing. I had no idea how to best utilize social media or market my coaching business. Shannon and I worked together across several months. The Joy| Money Matrix™ Intensive was HUGE for me! Shannon is a Rockstar when it comes to making sure we create businesses that bring us joy. Also, Shannon helped me dive deeper inside myself to find what aligns with me, and to realize my value! She challenged my thinking process and called BS when the situation was needed. But what I valued above and beyond everything stated above was how I felt much more than just a client to her. She truly loved me and wanted me to succeed. (I gained way more than a marketing consultant, I gained a lifelong friend and mentor.) Because Shannon kept pushing me to gain clarity and step into my true potential, I continued to dig deeper within and to embrace and OWN the power she saw in me. Even after our consulting ended, I can still hear her voice guiding me to be the power house coach that offers a ton of value to my clients, and encompasses joy while doing it. Shannon will blow you away with her compassion, yet tough love. I believe she is at the cutting edge to newer and better ways of helping entrepreneurs approach their lives and businesses from a place of true joy. She is the real deal and you will get way more than you can even imagine for your investment.”
When I reached out to M. Shannon Hernandez, I was seeking a consultant who could help me re-build my business from a glorified, expensive hobby into a simple, yet solid plan to make more money and bring more joy into my life. Shannon’s honesty was so valuable to me. She listened to my concerns and came up with solutions when I wasn’t sure which direction to take. Her gentle yet direct approach encouraged me to, as she calls it, “take the next step”. (It’s easy to get overwhelmed when we look at the big picture of what we want our businesses to look like. Shannon understands this and offers bite-sized, actionable steps to take, which are terrific when you’re feeling stuck.) Working with Shannon in her program helped me understand the inner workings of business finances (how much to set aside for taxes, operating expenses, and, best of all, paying myself). Numbers have always made me nervous, but Shannon helped me dive into why I wasn’t profitable and how we could change that. As a result of our work together, I have more confidence in my offers and prices. Shannon had great ideas to integrate things I love to do into my packages, and suggested eliminating things that were not “in my zone of genius”. I feel better saying no to potential clients who are not aligned with what I can provide, rather than scrambling to fit a square peg into a round hole, as many of us do in business. If you are looking for a marketing strategist, know this: Shannon doesn’t tell you what you want to hear, but instead tells you what you need to hear. She won’t try and sell you something you don’t need. She’s passionate about helping people joyfully market their offers in a way that feels true to who they are. And, she dives into worth and mindset, two components that are missing from other marketing programs. Like a true friend, she’s honest about what’s working and what isn’t in your business. When you’re ready to integrate joy into your sales and marketing strategy, she’s ready for you.”
“I joined the Joy|Money Matrix + Marketing Alignment Intensive because I felt lost; I didn’t know what my next step was; I felt empty and numb; deep down, I felt like I was meant to do so much more in my life, my purpose. I knew I could not continue on my current path because I had no vision of a future; it lacked promise, hope and life; there was no joy; it was blank. Some people are lucky enough to find their right path. With the help of Shannon and this Intensive, I, too, am now one of the lucky ones. The three days dug deep and I discovered what made me happy and what didn’t, what needed to change, what brought light back into my life as well as my business. This Intensive with Shannon was a crucial next step I needed to make me feel whole again and I am ever so grateful. Thank You Shannon!”
“Working with Shannon in the Joy Money Matrix™ + Marketing Alignment Intensive allowed me a safe space to look at really what me and my business truly wanted to do and create. Then, applying my Thought Leader vision, purpose and mission to what would really bring me joy gave me the alignment I have never experience in my business in 15 years. I felt so much lighter, knowing I was able to acknowledge that I actually could only focus on the things that bring me joy! I also know now how to structure my offers to make money! I will use this tool often to help process changes and to keep in alignment with what brings me joy as I shift, my business shifts, and the money flows.”
“Understanding both my Content Personality™ and my marketing style has helped me choose how I market my coaching services. Shannon has a deep understanding of what it takes to create content for marketing that feels aligned with who you are and the kinds of clients you wish to work with. She has great tools and processes that work: With the help of her tools, processes and inspiring guidance I have been able to create more balance and ease in my life and work, and enjoy creating the right kind of content for me and my brand. I now have the structures and strategies for my content marketing for the next year, and I feel inspired to create content – whereas before I dreaded the marketing piece as it felt overwhelming.”
“Sometimes you just need to see things differently. That is exactly what happened to me when I had the pleasure of participating in Shannon’s Joy|Money Matrix™ + Marketing Alignment Intensive. For the last few years I have been really struggling to connect two big things in my business. Feeling joyful/loving what I do and making money. I really want both but I could never figure out how to get there, and realized I always putting joy last.
The Joy|Money Matrix™ helped me figure out where to spend my time and shift my perspective. I started to clearly see how this was possible. Using a very straightforward method, I was able to determine what activities brought me joy and what activities brought me money. Shannon’s ability to guide us through this process was very effective. It became very clear – if I focused on joy it was better for my business and a better way of living my life. I had really complicated it all! I am now focusing on what lights me up and moving away from things I don’t want to do and it feels so GOOD!”
“I thought I had a visibility problem, but I really had a content problem. Before working with Shannon, I was all over the place with lack of clarity on my expertise. She helped me get back to the core of who I am and leverage all the experience I have and turn it into my unique thought leadership platform. One of the key accomplishments from our work together was the first talk I gave on The Energy of Selling. It was a huge success because I combined my content personality (live in person) with my thought leadership (selling). The talk was well received, and I am working a few leads. Shannon also helped me identify how to come up with content topics and deliver them within my top two content personalities. Overall, I now feel more confident and ready to take my message out to my ideal clients and grow my business!”
“I was excited to attend the Growth, Marketing Alignment, and Pipelines Retreat with Shannon so I could learn and understand what marketing alignment and pipelines were–and how to implement them into my business to fuel its growth. Shannon’s excitement and passion for this topic were contagious, jazzing us all up to put this information into action. Shannon was very instrumental in guiding each of us to create a smooth-flowing pipeline specific to our individual offers and marketing styles. I had never given much thought to the importance of having a structured system that would help me put content into the world to gain more business and clients. Even though I put information “out there”, I missed many steps! (In hindsight, if I had put a proper pipeline together I would have seen more results from my marketing efforts.) If you get a chance to work with Shannon, know that she is great at helping you understand that in order to grow your business, there must be systems in place and structures behind what you are doing in your marketing. Shannon has the vision, the wisdom, and the passion to help you to gain the knowledge and confidence to propel you forward in your business.”
“I am still amazed by everything I’ve brought into my business, with Shannon’s guidance. It was because of our work together that I learned about accountability and putting things in motion now—and getting rid of my excuses. There were so many things I loved about working with Shannon. She is a person with compassion and answers, and it was comforting to know that you were in my corner and had my back. Shannon was enthusiastically encouraging—yet “pushy” enough to encourage me to take a leap. The best part is that when working with Shannon on content and marketing, I never had to leap on my own.”
“The clarity I gained from participating in Shannon’s Joy Money Matrix + Marketing Alignment Intensive is beyond what I thought was possible for me. Defining the vision, mission and purpose of my business gave me a platform from which to examine and measure my offerings. I truly appreciate the ease with which Shannon guided us through this discovery work. She took us from the big picture to the micro details so that we could see the Grand Vision and create a plan of action -> what to focus on in order to bring that vision to life. Through this work I realized that some of my offers were not in alignment and could be taken off the list allowing me to focus in on my zone of genius. With my new, more focused, awareness of my offerings, marketing is feeling so much lighter to the point where the “how” of it has become almost a no-brainer. This process has given me permission to really focus on what brings me joy, what is my greatest contribution and what actually makes me money! So grateful <3″
“I wanted a deeper and clearer understanding of my Content Personality™ and how to use that clarity to benefit my audience. I am a servant through and through (at times to my financial detriment), and I wanted to better use my content as a way to convey the value I extend to my clients and the transformational changes they acquire in their personal and professional lives. The video modules gave astounding clarity to the weekly assignments. As a result of this course, I’ve cleared the fog of so much misaligned guru coaching and presentations! I realized I wasn’t even aware of all the self-limiting beliefs I had around content, and even worse, I had lost the joy of my natural gift for content, which slowed to an almost non-existent drip. The clarity you acquire from this course allows you to traverse the choppy and tumultuous waters of content with confidence, courage, and ease. And, this course will put you on your way to branding yourself as a Thought Leader!”
“I registered for the Brand Manifesto Workshop because I wanted to create a visual representation, using words, of what my business was all about. I was excited about communicating my vision visually in one graphic. During the workshop, I had plenty of time to consider my business values and what I stand for. I now have clarity of vision and a clear purpose. Shannon delivers value, energy, and passion in her workshops, and you walk away with keys to grow your vision and business.”
“I booked a content strategy day with Shannon, who is a professional and whose expertise in developing a content strategy is unparalleled in depth. Shannon listened to my inner needs and struggles, and then helped me shape my ideas into actionable tasks. I left the session with a custom content strategy plan for each of my business goals. If you want to establish long-term success in your business, you will benefit tremendously from one Shannon’s private sessions.”
“A few years ago when anyone mentioned ‘content’ I would freeze with panic, but that all changed when an opportunity to work with Shannon opened up. Shannon has shown compassion, intellect, and has given me the perfect push to get over my fears and discover and work with my Content Personality™, which enabled me to publish relevant content about my business. Shannon’s Content Personality™ Course is fantastic, and I would recommend it to anyone who’s overcome by “content fear”. Do yourself a favor and sign up for this course and free yourself from this burden. This course is so worth the time and money because it ultimately gave me freedom. Now I have clients signing on to work with me because they love my website, blog posts, and social media posts. Thank you Shannon for the push and confidence boost and kick in the rear to put my content out—and especially for your undying support of me and my business!”
“When I signed up for the Business & Alignment Retreat with Shannon, I was looking someone to help me with a system or plan for running my business, without feeling burned out or overwhelmed. One of the most helpful sessions in the retreat was when we learned about our business pipelines. I’ve created many business “funnels” and have never quite connected with it as much as I did the pipeline. Since attending the retreat and working with Shannon, I have a solid plan of what to focus on and where to extend my energy in business. This has allowed me to create more custom content and align my actions with the business goals I’ve set. If you have been thinking about attending a retreat hosted by Shannon, go! You’ll receive just what Shannon promises—and so much more! She is highly committed to making sure that the action you take, the content you create, and the brand you share with the world are aligned with the calling in your soul.”
“When I registered for Shannon’s Brand Manifesto workshop, I was looking for a different angle to approach “what I want to be known for” and “what I offer”. I needed an angle that would help focus my marketing and outreach and creation activities. Specifically, I was looking for something that would bridge the gap between everything I know and can create—with the pragmatic act of doing something that creates more business. During the workshop, the process of going through the questions to draw out what I’m offering helped me create a lot of content for my brand. The examples Shannon included as models were also helpful to see some finished possibilities. I love that Shannon brings a no-nonsense intention to supporting others because it fills me up with can-do possibilities! If you’ve been thinking about taking a program with Shannon, know that she overdelivers on her promise and will make sure you feel you got more than your money’s worth!”
“At the last retreat I attended with Shannon, I learned about refining my content to support my purpose and capture my intended audience. I also discovered how to be consistent with content through giving tons of value while building my audience. During the retreat, there wasn’t one activity that did not support the next. My favorite activity was a deep dive into the “Are You a Thought Leader” exercise. As a result of working with Shannon, I have written out my ideal client in detail—and I am meeting my ideal clients daily! I have eliminated the marketing activities that do not serve my personality, and I have refined my coaching process and schedule. If you are looking to attend a transformative experience that will change your life and your business, M. Shannon Hernandez has created a modern day Morse Code with her unique style and content—and she is guiding entrepreneurs to break that code and create Marketing Magic!”
“Shannon helped me to articulate and organize my blogging ideas into an actionable strategy. She worked with me to prioritize my posts, and then we strategized on generating content that would build an audience. She was a ninja when it came to accountability: you won’t find anyone else who pushes you to sit down and do the writing, submit it, and then do it all over again. I appreciated how she walked me through her suggestions rather than simply editing my work–all with the aim to make me a stronger and more engaging writer for my brand.”
“Shannon helped me overcome my feeling of overwhelm when it came to blogging and developing a strategy for my two brands. She is very practical, straight to the point, and highly efficient. Because of her help, I am now able to plan my content for months in advance! I have learned so much about writing online content–and making sure it matches my brand voice and reaches my audience.”
“If anyone can bring out your best marketing writer, it is Shannon! I had a couple of projects that I was working on, and they needed a special marketing touch. I didn’t want them to be sales-y or smarmy. Shannon’s class taught me the psychological basis for why people buy. I was able to take this information and incorporate it into my sales pages.”
“As a B&B owner, I needed guidance on how to create content that would bring in revenue and growth for my business. I was looking for someone to help me pull at the patch-worked pieces together into a strategy without the overwhelm. Shannon provided me with all of this—plus with so much more. I left the content strategy day with blog and newsletter themes for three months out, as well as keywords and tags to use when blogging. I now also realize that being authentic and giving a face and voice to my brand is what draws guests to my B&B.”
“I wasn’t sure that I needed a content strategist when I ran across Shannon online. But I changed my mind after having a strategy session with her. In just a short time, I could see how working with Shannon would take my blog to the next level. In fact, after working with Shannon for two months, my traffic went up by 21%! She is professional and very competent, yet warm and friendly. I highly recommend having Shannon as your content partner!”
“I contacted Shannon because I needed the words to express the somewhat abstract nature of my business. Because of my content strategy coaching with Shannon, I have written my mission statement, improved my website copy, laid out group programs, submitted articles to trade journals, and revived my monthly newsletter campaigns. I now have content that can be repurposed, and I’ve found my voice once again in my business. Shannon gives extremely useful feedback, in a timely manner, and tons of encouragement.”
“I contacted Shannon because I needed help with organizing my thoughts and words to prepare and present a quality presentation to my audiences. Shannon gently walked me through the process of laying out an engaging, organized presentation. My events have been a huge success because of Shannon’s help and guidance. If you are stuck in getting your message across to your audience, stop trying to figure it out yourself. Maximize your strengths, but get help where you are weak. Shannon is gifted in her craft and working with her has helped me to excel in my own craft.”
“I contacted Shannon because I knew I needed to start a blog for my business, but was apprehensive–I know what kind of a commitment managing a blog takes. I needed a simple, realistic solution to not make this such an overwhelming and dreadful process. Immediately after speaking with her, I set up my editorial calendar. The following day, I wrote the first draft of my blog, and the day after that, I edited and formatted it. After publishing and sharing on the third day, I’ve had several high quality comments (on my website and LinkedIn) and have gained several new newsletter subscribers. Shannon made this process painless, and I actually felt triumphant! As a writing coach, Shannon understood what I was going through and knew exactly what I needed: a little organizational guidance and an attitude adjustment in order to turn the creation of a blog into a pleasant experience instead of a dreadful necessity.”
“Shannon has increased my knowledge in writing, helped me find my words, and given me tons of practical tips to help me along the way. Not only has my confidence in myself, as well as my writing ability increased, but the way I am now interacting socially with others on the internet via social media and in the writing world has improved as well. I have a blog I am proud of, and I also can now offer writing as an additional service for my clients! The best thing about coaching with Shannon is that she CARES and has a deep passion to help others succeed.”
“When I reached out to M. Shannon Hernandez for help, I was looking to create a signature speech that was specific to my new program, Unstoppable U, as well as guidance around using speaking and/or webinars for marketing this product. Shannon provided outlines for me to follow as I created my own signature speech, defined my ideal buyer and helped me create a follow up process. The most valuable aspect to me was having a template to work from that a) gave me insight into areas where I have no experience and b) allowed me to create my own content using a format that has been proven to be effective. In other words, I was able to use the best of Shannon’s approach and customize it so it reflects me…my personality, my intention and my message. As a result of our work together, I now have a signature speech that I plan to turn into a webinar and will be used in the marketing and sharing of Unstoppable U. I have also shifted my mindset from a client-based coach to an entrepreneur with a product to offer. I continue to share Shannon’s expertise with my network, telling them that working with Shannon has helped me hone in on the marketing approach that will work best for me and my Content Personality™ (audio and video) and create effective the tools to market my new product.”
“The Joy|Money Matrix + Marketing Alignment Intensive is the perfect environment to learn to enjoy the journey towards a different way of thinking about your business, marketing and your life. Shannon combines the Joy Money Matrix with her marketing content expertise to walk you through the process of naming and prioritizing your joy and your revenue so that you can create or grow the business you have always wanted. Shannon and the other CEOs in the intensive help you create the blueprint for the business that you enjoy running. You walk out of the intensive with a massive mindset shift, a business purpose, vision, and mission that inspires you, and a clear path towards earning revenue offering products and services that you bring you joy. Shannon + JMM = more joy and more money.”
“When I reached out to Shannon, I was specifically seeking help with marketing, and, more importantly, help with my mindset around marketing. Through our work together, I have been able to bring my stories and beliefs about marketing into the light. I’ve been able to rewrite and recreate what is possible for me and step into a place of ease in sharing my mission with the world! All the places where I believed it was too hard, too confusing, and/or too technical have shifted into ease and fun. I have stepped into leading both single-day and multi-day retreats. I have launched a coaching program, and I have recreated my pricing structure to honor the value I bring to my community. Hiring Shannon has propelled my business to a whole new level. I am so grateful for the opportunity to work with her and become part of her community. So very grateful. ” <3
Joy|Money Matrix (JMM) certified facilitator M Shannon Hernandez is doing amazing work for and with her clients using this tool. It actually boggles my mind. Back in February I traveled to Ft. Lauderdale to experience her take on the JMM. As a leader in storytelling and Thought Leader marketing for confident experts, I knew Shannon was going to use the JMM as a framework from which to help her clients rebalance their product/service portfolios and their marketing. What I didn’t know was that she would add in another exercise on mission, vision and purpose that not only would impact her clients and but also fundamentally change the way I see my own business and my role in it.
I’ve been in business for 13 years. 13 years starting from a freelance wholesale fashion sales rep and hourly hustling to consulting and coaching and ultimately to creating models like the JMM. For years I have been a solo entrepreneur content to make my money, get paid for my time and expertise and go home. It’s a great way of life no doubt. And I knew there was more for me, I just didn’t know what it might look like. I’ve had some false starts with investors who wanted to partner to create something that would change lives and was truly scalable. But nothing ever worked out as I had imagined so I continued to work with small numbers of clients, both small business owners and execs and teams at larger companies. All the while I have been operating according to repeatable models that I have only just started documenting. Now I realize that those models are the scalable business I was trying to create years ago.
My superpower is creating a repeatable system to get results after I’ve done it intuitively over time. And Shannon’s take on my own work helped me to see that crystal clear after blindly feeling for it in the dark for nearly a decade. Thank you Shannon and your particular approach to the Joy|Money Matrix. I love you and am honored that you include the JMM in the powerful work you do.
“I participated in Shannon’s Joy Money Matrix™ + Marketing Alignment Intensive during a three day retreat in Florida. The way Shannon guided us was brilliant. First she had us work our way through the Joy Money Matrix, which is a fun process of writing out everything we do on sticky notes and determining where on the Joy Matrix it lands. It’s more involved than what I’m describing, but essentially this is it: See all the things you are doing. Determine the level of Joy. Find the money.
After this experience, I was in the perfect spot of recognizing what brings me joy, Shannon took me through writing our Purpose, Vision and Mission. The words and feelings flowed so easily and effortlessly. And it all made perfect sense!
Since this retreat I’ve used my Purpose, Vision and Mission to help me rework my website, write out all my programs, and begin formulating my marketing from these statements. I’m more excited than ever to share my offers because I can now see how it all fits together. Everything is more integrated which makes it that much simpler to work with.”
“I contacted Shannon because I needed help developing a marketing strategy for my brand. During our time together, one of the things that I valued the most was her help in getting me aligned with the type of content marketing that feels good to me. The Content Personality™ Wheel was of great help. It gave me clarity on the avenues of communication that best fit my personality and strengths.
As a result of working with Shannon, I have clarity on the best forms of marketing (live and video), and I have a content marketing strategy that supports my overall visibility plan.
Shannon’s gift is helping her clients develop a content strategy with aligns with who they are in a way and that is easy. She is fun and easy to work with! She provides great value and willingly shares the knowledge she has in order to help her clients succeed.”
“Completing the Joy|Money Matrix™ + Marketing Alignment Intensive with Shannon illuminated 2 factors for me… bottlenecks and distractions. Through the process, I was able to clearly see when my offers weren’t aligned with my business vision. These offers were a distraction from what I wanted to create and were taking my time and energy away from my true vision. I also realized that when I spend my time on tasks that bring me little joy, I become the bottleneck in my business. I procrastinate or avoid these things and it leads to my business stagnating. Now, I’m having fun focusing on the offers and tasks that light me up, and delegating or eliminating those that don’t. The best part is this is a tool I can use over and over again to check in on my business as it grows so joy is my profitable business plan!”
“Do you believe joy and money can be used in the same sentence? Well, if you don’t, you must attend Shannon’s Joy & Money Matrix™ + Marketing Alignment Intensive. Once you do, not only will you start thinking joy and money happily co-exist, you will be a believer. That’s exactly what happen to me.
To grow my company, She Leads Fearlessly, I was concentrating on creating programs and offerings that I thought would make my clients happy. However, once I went through the Intensive with Shannon, everything changed. I realized I was not including my needs, my joy, and what would make me happy in this equation. It hadn’t even occurred to me that I could experience joy and happiness while growing my company. What a relief it was to realize joy, money and growing a business were not mutually exclusive!
This process required me to get very clear about my vision, purpose and mission for my company. During the process, it became obvious that I was doing quite a bit I didn’t enjoy doing and I could easily stop doing those things or delegate them if I wanted to do what matters – to help create a world I want to live in with my business and offerings. All this led to getting crystal clear on the transformation I wanted my clients to experience as a result of working with me.
The Joy Money Matrix™ is now a part of my strategic business planning. I intend to use this program every quarter. This will ensure that my life and my business are aligned with my core values so that I can continue to experience joy and ease while growing a profitable business and transforming lives.”
“Shannon is brilliant at teaching how to market oneself as a Truth Guide or Supporter. Her compassion about building relationships that lead to sales is contagious. She brings the A-Z together and not only spices her retreats and virtual events with invaluable marketing tips, but has every participant look to the future, set goals, and evaluate what needs to be put in place to accommodate their desired future growth. I leave the trainings hosted by Shannon with tools in hand that can easily be implemented and that will help my business rock.”
“I recently attended the Growth, Marketing Alignment, and Pipeline retreat Shannon hosted. I choose to attend because I was looking for new insights into my business and wanted time to implement my marketing plan with Shannon’s guidance.
The most valuable part of this retreat to me was the discussion and training around my pipelines. What once seemed like a daunting task turned very manageable. The time with my colleagues to brainstorm was invaluable and reinforced the learning. Shannon’s events are always upbeat, energized, and collaborative, which I love. If you are an entrepreneur who is looking to attend a training/retreat with Shannon, attend anything she offers that you can fit into your schedule. Shannon teaches with concrete principles and processes with you can implement immediately. Shannon will also teach you how to bring your products/services to market with integrity, a service-orientation, and absolute joy.”
“When I contacted Shannon for content branding help, I was feeling overwhelmed with multiple projects on my plate, including the draft of my first book. I was searching for a way to stay organized and sane throughout it all, while also staying authentic to my voice and message. Shannon provided a beacon of light and support that guided me through this overwhelming time and into more clarity and purpose. The level of care and attention to detail she has for her clients is top notch. Her ability to organize, strategize, and add structure was the perfect balance for my wild/creative/artistic brain that can often feel out of control. I learned how to harness that creative energy and channel it into the right kind of content for my business. Through our work together, I got really clear on my message and on the priorities I most needed to focus on to move the needle in the right direction. I started to really see myself as the thought leader I am. I highly recommend Shannon. I haven’t seen anyone else teaching others about content in this way. In our modern times of online presence, content is KEY, so why not do your content the right way, and with the right support?”
“I must be honest here: When I signed up for a retreat with The Writing Whisperer, I really didn’t know what to expect. I was just looking to connect with some powerful women who could relate to the struggles and wins of being an entrepreneur. Shannon is fantastic at facilitating discussion, and I most valued her openness and honesty. Everything we talked about—from our successes to our failures—was totally unfiltered. This allowed me to get down to core issues of what’s been holding me back without leaving me feeling like a failure. Working with Shannon has left me with such clarity. I finally feel like I’m headed in the direction that is purposeful and aligned with my passion—one which will allow me to live life fully by doing what I love most, while being profitable! Nothing beats figuring out your purpose in life. If you feel like you deserve it all—a great life, the freedom to follow your passion, financial security, being absolutely in love with who you are, and surrounding yourself with a circle of people who will love and appreciate you—I would sign up immediately for the next Writing Whisperer retreat.”
“The Bed & Breakfast Association of Virginia was looking for a new speaker in our industry who could help small business owners understand the importance of blogging in their overall marketing strategy. Shannon came to the conference early, spent time with our B&B owners and really took the time to understand their unique struggles, wants, and needs. So, when it was time to present, our Innkeepers trusted her. We knew that Shannon would be a great presenter, but we were blown away when she spoke the “innkeeper” talk during her presentation! Shannon takes the time to learn what attendees want and need, and she is a huge “value add” to any conference.”
“When I registered for the Growth, Marketing Alignment, and Pipelines virtual retreat, I was looking to develop a framework for a marketing plan that would create a pipeline of potential clients. The plan would need to align with activities that bring out my strengths, as well as activities I would enjoy doing. During the retreat, I learned several marketing pipelines that were simple and easy to implement. Since the retreat, I have been actively developing one of the pipelines that will lead to revenue growth in my business. If you have been thinking about attending a retreat or training with Shannon, here’s what I’d like you to know: Shannon’s expertise in content marketing–and her background as a teacher–make her an ideal resource to help you develop a plan to grow your business with simple steps and strategies that work!”
“I was in total overwhelm about how to repurpose the content I already had, and I had also neglected my email list. I felt exhausted by doing what all of my mentors told me to do: “You HAVE to do video if you want to get your message out there.” With so many SHOULDS about where to post content, I was spinning in circles. The most frustrating thing was that my own marketing was suffering because of the overwhelm and confusion. The Content Personality™ Course consisted of bite-size modules that I loved. They were easy to implement and quick to learn. I got a ton of value in a short period of time, and it wasn’t overwhelming—the modules were easy to follow and take action on. I now have a clear direction for what content works best for me and the overwhelm is gone. I have more confidence to stick with the type of content that works for me and not worry about all the SHOULDS that didn’t resonate and didn’t work! Knowing your Content Personality™ is one thing, but knowing how to integrate it into your business easily and successfully is a game-changer. This is a killer course, a complete bargain, and easy to fit into your schedule.”
“I contacted Shannon because I was looking for an overall content strategy that would align with my services and brand. Shannon provided clarity—she was able to pull my millions of ideas together in a cohesive way. I now have a clear vision and feel empowered to execute the content strategy we worked on together. Shannon is a content rock star! She will help you brainstorm ideas and create a strategy to move your business forward.”
“The Content Personality™ Course was enlightening. The course material is clear and to the point, and Shannon offers good insights as to where you may get bogged down when creating content. It is such a relief to learn that the best type of content for me to create is the type of content that I really want to create! Specifically, the content brainstorm was helpful to get to the essence of any message I want to communicate.
I love how Shannon leads by example and puts her brand out there as a model. As a result of this course, I now have a focused message and I’m publishing content regularly that is connecting with my ideal clients.”
“Shannon recently spoke about content marketing and blogging at The Grid. We have actively been working to expand our social media and blogging outreach as business owners. Shannon gave our members concise action steps for how to start blogging, including data on the best times to post, how to formulate titles, and which keywords to use. She is an articulate speaker, well-versed in content marketing, and her presentation was extremely motivating and interesting!”
“I have worked my business for many years but knew I wasn’t reaching my fullest potential without a great coaching program. I knew I needed help with brainstorming, feedback, and different perspectives. I got that and so much more from Shannon’s program. Shannon listened to my ideas and fears, and gave insightful and positive feedback to help me make major adjustments in my business structure, and ultimately raise my rates. She listens beyond what’s being said and gets to the root of problems you may be experiencing in your business and with your content. The results of working with Shannon have been tremendous. The value I place in myself has increased, my business structure has been tightened, and my rates now reflect those changes. If you have been thinking about getting help in a group setting, register for a program with Shannon. So often we don’t see, or believe, what is right in front of us. Having someone to listen and give honest, gentle, but realistic feedback and support is critical to our business growth.”
“I signed up for the Business & Life Alignment Retreat because I was looking for clarity in how to define my business and align my core values in life with it—without losing my voice. Shannon provided a safe space to tap into our authentic selves and explore what was not working in our lives and businesses—and why. She magically did this without passing judgment, but rather helped us translate our understandings and discoveries to our lives and businesses. Since working with Shannon, I have gained clarity around what was misaligned in my business and my life. Both are now thriving! If you are looking for an experience that will change how you look at yourself and how you view your business, attend a Writing Whisperer retreat. You should also be open and ready for the challenges that arise when you take your business to the next level. And finally, know that you will walk away refreshed and energized to do anything you put your heart and mind to!”
“Shannon provides such excellent resources and tools for business owners who need to understand how to make all the content work together across multiple platforms. She is a straight-shooter and helps you set goals and get stuff done! Because of my work with Shannon, I am no longer afraid of Twitter, I understand how to make content work for my business, and most importantly, I have so much confidence in what I am now able to do. Work with Shannon—you won’t regret it!”
“Shannon is responsive, positive, and a good listener! She helped me clarify and organize my thoughts for the guidebook, and I now feel much more confident in my writing. She worked with me collaboratively, so that we could capture exactly what I wanted the guidebook to encompass, without going in a different direction that what I had envisioned. I appreciated this aspect of working with her the most.”
“During the online course I took with Shannon, it was apparent how much enthusiasm she brings to her classes—it is infectious! She provides thoughtful and detailed feedback on the coursework, and also gives her students a mass of resources to be successful in their own writing careers. I now have a much clearer picture of what a career in copywriting looks like. If you are looking for a great course with a fun and knowledgeable instructor, take one of Shannon’s courses. The live calls are invaluable as a student!”
“Shannon is a powerful leader in so many different ways. She’s warm and welcoming, creates a safe place in which people can comfortably share wherever they happen to be on in their individual journeys, and she helps them move forward with ease. I very much enjoyed the writing retreat and look forward to the next one she offers.”
“As a young company, I was seeking advise on how best to capitalize and utilize my social media platforms. In addition, I was interested in learning how to blog effectively and how to create a template to pitch my business to magazines. I am now pitching myself confidently to various publications. Shannon will help you understand where you are as a business owner and works within your comfort level, so that you receive information you can use right away!”
“I first met Shannon when she was leading a workshop in Baltimore, Maryland. There was something about the way she spoke, the way she got her points across, her way of being that really resonated with me. After speaking with her several times during that workshop, I walked away with many different ideas about how I could develop my writing in ways that would help my business. Several weeks later, I contacted Shannon for just one coaching session. In just one session, Shannon made me excited to write again and helped me formulate a plan for making my blog posts much more interesting. I couldn’t wait to get off the phone and write. I am happy to report that writing is something I now look forward to each day, rather than something that needs to be handled each month. I can’t wait to see what my future sessions with The Writing Whisperer will uncover!”
Disclaimer: all results vary based on client’s work ethic, attitude, and business industry