Meet Shannon

M. Shannon Hernandez is not your average entrepreneur. After a 15-year public teaching career, she jumped feet first into her journey as a business owner, and within just a few years, she had built a multi-six figure business.

A sought-after expert in the world of content marketing and strategy, Shannon is known globally as the creator of the Content Personality Wheel™. She is a voice and role model for Thought Leaders around the world, teaching them how to market their innovative ideas in a way that honors who they are and what they believe.

In 2016 Shannon founded The Content Strategy Academy, where she champions and rallies entrepreneurs, teaching them how to market their businesses from a place of intuition and integrity—and create a life they love waking up to

Shannon has been featured on CBS, ABC, The Boston Globe, The Huffington Post, FOX, Identity Magazine, and NBC. When she is not speaking and teaching globally, you will find her practicing yoga, snuggling her cat, hiking the hills of central Costa Rica, and whipping up new recipes in her kitchen, with her husband Michael.

Contact Information

To interview Shannon for your podcast, or to book Shannon to speak at your next event,
please send a request and details to 
hq [at] mshannonhernandez [dot] com.

Tune In!

Tune in and listen as Shannon shares her expertise, love of marketing, and contagious enthusiasm for building a business and life you love waking up to

The Fab Fempreneurs Podcast Show

Create Marketing Content Within Your Unique Content Personality to Attract More Clients

What makes you happy about marketing your business? In this Episode of the Fab Fempreneurs Podcast Show, we feature Shannon Hernandez of M. Shannon Hernandez Consulting who shares the power of knowing your “content personality” when choosing marketing strategies to grow your business. Knowing what style or way of marketing you’re most effective with can be discovered through her simple (less than 5 minute) content personality wheel quiz which reveals your top 2 preferred methods of delivery.

She also explains how to use your independent marketing personality and blend your top two marketing personalities to create a marketing strategy to build your business the way you want to build it.


Thought Leaders Business Lab with Samantha Riley

How To Align Your Marketing With Joy with Shannon Hernandez

Content is King, however it can be a minefield when trying to “do it all”. A fail-proof content marketing strategy for you and your business should be in place to ensure you’re putting yourself in the best position to execute and implement.

Today on the Thought Leaders Business Lab Podcast, Sam talks to M. Shannon Hernandez, a content marketing strategy expert, on how to market yourself effectively as a thought leader, entrepreneur or business owner.
Shannon introduces us to the tools she uses in her business; the Content Personality Wheel and the Joy-Money Matrix.

There are 5 spokes to the Content Personality Wheel, and when you discover what your content personality is, you will be able to produce content in your most natural way of producing and consuming content. When you’re aware of your content personality type, you’ll be able to consistently publish content that brings you joy and money.

As Thought Leaders, it’s important to recognize our purpose, mission, and vision to arrive at unique methodologies to market ourselves most effectively.


Leveraged & Loving it with Renée Hasseldine

Are you tired of marketing that doesn’t go anywhere? Do you feel like you have gurus shouting at you that there is one great way to market your business, but it doesn’t seem to work for you?

M. Shannon Hernandez is the creator of the Content Personality™ Wheel, a tool that helps you identify where your content marketing strengths are so that you can leverage them.

In this episode, we discuss:
• Why she left teaching to start her own business
• Why story marketing works so well
• How to turn cold calls into warm calls
• The power of using Facebook messenger for relationship building
• How to not be spammy when marketing
• How to get more engagement in your Facebook group
• What the content personality wheel is (and how to use it)
• How to find out what marketing style suits you
• Tips for effective content marketing
• Thought leader marketing strategy


BrainTap Business Journal

Shannon is a renowned content marketing expert. She teaches entrepreneurs to build their brand by sharing their own stories–and then shows them how to market those stories in ways that reflect their business’s core purpose. T’s far easier than you think! Shannon created the Content Personality Wheel™, an online assessment that allows companies to define their employees’ current marketing abilities and utilize those strengths in ways that best suit them and the business.


Breakthrough Success

Are you willing to try something different in your marketing? It’s time to identify the type of content that is perfect for YOU and is going to make your marketing easy and joyful. Knowing how to be consistent and create and promote content will be a game changer for your brand.


Nomad Me Podcast

Figure out how to best show up in your marketing. Play to your strengths and use your Content Personality™ to make your marketing joyful. Listen in as we take you on a deep dive into determining your Thought Leader purpose and mission—and using them to guide your business growth.


A Candid Discussion About Facebook Group Engagement

An interview hosted by Josh Stanton, CoFounder of Screw the Nine to Five. Growing a Facebook Community is not for the faint of heart. Are you willing to show up, lead, engage, and serve your peeps? Shannon discusses her unique take on what it takes to really build an engaged and supportive online community.


The Courage to Jump from Employee to Entrepreneur

Millions of people dream of ditching their corporate or organizational job to start their own business. Hundreds of thousands of people do it each year, few of them are successful. M. Shannon Hernandez shares the strategies on how she gave up a 15-year career as a teacher and quickly turned her business into a profitable, global brand.


B is for Brilliant – M. Shannon Hernandez

In this episode of B is for Brilliant, Shannon joins me to talk about her passion for Content and Content Strategy.  She challenges the status quo definition of content – it’s way more than your blog post people!  We talk about why she believes creating content should be joyful, and how story-telling is such a cool way to marketing yourself and your business. And we throw in a discussion about schedules and days off too.  Because Shannon is really clear about the kind of lifestyle she wants and has designed her business to support it!


The Power of Marketing with Stories in Your Business

You know you should have a content marketing strategy right? But when it comes to developing content, how do you know which is the right medium for you? Discover the three things you can do right now to write content that connects and builds community.


Why you need to share authentic stories to do your best work

If you feel drowned in marketing, blogging, and social media, return to your story. Stories are the starting block for connecting to one another – whether it’s a friend on the playground or a dream client in a meeting. This is exactly Shannon’s focus when supporting leaders who want to create thriving businesses.


#RelationshipsFirst and Raising Standards

If you feel drowned in marketing, blogging, and social media, return to your story. Stories are the starting block for connecting to one another – whether it’s a friend on the playground or a dream client in a meeting. This is exactly Shannon’s focus when supporting leaders who want to create thriving businesses.


How Judging Your Superpowers Interferes with Your Ability to Use Them

In this candid conversation, Shannon talks about the journey of leaving the security of what she knew well, to venture out on her own to create true time and freedom. Part of this process was identifying that things she was either judged for, judged herself for, or was told that it would never work, were actually her superpowers that surpassed what she thought she could create in such a short amount of time.


Having Total Spousal Support While Building a Business with Shannon and Michael Hernandez

What would you tell someone who was building a business and their spouse just flat-out did not support their endeavors? How do you build a marriage and build a business without either one imploding? How do you honor all of you in your business and in your marriage without losing yourself in the process? If you have ever wondered how to grow our business without growing apart from your spouse or partner, listen to how this couple – who are vastly different from each other make it work.


Storytelling That Sells

This lady is absolutely badass and you are going to love her and the content that she is going to share. She is no-nonsense. No BS. No sugarcoating. If you are watching this because you want someone to rub your ego or make you feel good, click out now because this is not for you. We are all about giving you verbal results and that was one of the reasons I transitioned to the SHE TV platform. It was actually becuse of Shannon. I actually discovered my content personality which is video.


When Your Success Creates Anger

I spoke with M. Shannon Hernandez about her recent run-in with some haters. She talked about how to overcome. We also talked about the importance of outsourcing and some of the realities that come with building and running a successful online business.


Robyn Bennett of Women Entrepreneur Series

During my interview with M Shannon Hernandez she shared with us the 5 different ways to share content and how you can discover which one you are naturally good at! We also had a candid discussion about growing your business, organically, from the inside out.


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