Joy + Marketing Alignment = Profitable Results

When I became certified in the Joy|Money Matrix™ I knew that I had to throw my own spin on the process. As an expert in marketing strategy, I teach business owners (and their teams), how to bring JOY and MONEY together in a way that ensures you experience better results in your business and increased revenue.

And the best news? You will achieve ALL of this while staying true to what lights YOU up inside.

Check out the vibe from the inside!

Cape Coral


San Antonio

Imagine what it would feel like to work only with your dream clients, to work fewer hours and profit more, and always have the time to do the things you love. I’m talking about more time with your family, more travel if that’s what you desire, and always having time to spend immersed in the hobbies you love.


Are you ready to choose joy?

(The Joy Money Retreat is a 4 night/5 day destination experience: We kick off with a welcome dinner at 6P on the first day of the retreat. What’s included? Your accommodation, with your own bedroom in our beautiful Air B&B home. All Joy Money Retreat materials/gift box. Daily snacks and light breakfasts and lunches. This is a small group experience, so you will get lots of hands-on, reflection, and implementation time.)

I have learned a lot about what it means to choose joy. Life has thrown me so many curveballs, I could have easily left joy behind and let all of the anger, sadness, and grief swallow me up.

People I thought were my friends and trusted colleagues stole money from me and slandered my business, my home in Costa Rica was broken into and vandalized, and more recently my husband became my wife.

Through all of that anger, sadness, and intense grief, I made an active choice to come back to joy. And when I did, my profits soared.

No matter what your circumstances are or where you find yourself, you can always choose joy. This single act will make all the difference in your life and in your business.

Join me for the Joy Money Retreat!

What to expect from this experience:

It’s not a training, nor a workshop. It’s not coaching, nor a mastermind. Instead, think of the JMM + Marketing Alignment Experience as a 2 day guided strategy and consulting experience.

Your role throughout this experience will be to gather, collate and assess information about what’s going on related to your joy and your money, both inside your business and in your personal life.

As you do so, I will guide you through the process of identifying what is working and what’s not. From there, we will take inventory and have a discussion about your next best steps to build the life and business of your dreams—by putting your joy first. {How exciting is that?!?}

During our time together, you will discover what brings you immense joy, so you can:


Get clarity on your business and revenue growth plan. You will use this information as a filter for every single decision you make moving forward. This means no more bouncing around from idea to idea and offer to offer.


Determine the best way for you to share your ideas with the world, so you can create messaging and marketing that positions you as The Confident Expert. This means no more hiding – it’s time to share your brilliance with the world.


Discover how to use this strategic tool that combines your spirit and heart with your brain and entrepreneurial drive, so you can make business and life decisions that are completely aligned with how you want to be spending your time. This means both financial and time freedom.

I’m inviting you to choose joy AND money. It’s time.

(The Joy Money Retreat is a 4 night/5 day destination experience: We kick off with a welcome dinner at 6P on the first day of the retreat. What’s included? Your accommodation, with your own bedroom in our beautiful Air B&B home. All Joy Money Retreat materials/gift box. Daily snacks and light breakfasts and lunches. This is a small group experience, so you will get lots of hands-on, reflection, and implementation time.)

Need help deciding if this event is for you?
Please schedule a consultation by clicking here

Raving Clients

“In the year and a half that I have known Shannon, I’ve watched her business expand and take off. I watched her guide people to grow their businesses successfully, and I wanted that for myself. I knew I needed help and I love Shannon’s clear, honest approach to everything she does. Of all the consultants I’ve worked with over the years, Shannon gave me the tools and techniques, as well as the support and accountability I needed to take my business to the next level and beyond! What I valued most about our work together is that Shannon is a master at planning. She helped me create plans for marketing, my yearly and quarterly plans, set up simple tracking for money, and plan time for my own creative CEO planning. As much as I’ve resisted planning in the past, I see how valuable this tool is for me. Planning actually provides freedom and allows more time for my creativity. As a result of working with M. Shannon Hernandez, I have clear steps on how to keep growing and implementing things in my business. I’m not afraid to be myself. I am way more confident when it comes to selling and making money. Shannon is efficient, fun and honest. If you put in the time to implement the things she suggests, you will see results. Don’t hesitate—hire Shannon to get her eyes on your business.”

Stephanie Steyer

“When I found Shannon, I was looking for help and guidance in my marketing. I had no idea how to best utilize social media or market my coaching business. Shannon and I worked together across several months. The Joy| Money Matrix™ Intensive was HUGE for me! Shannon is a Rockstar when it comes to making sure we create businesses that bring us joy. Also, Shannon helped me dive deeper inside myself to find what aligns with me, and to realize my value! She challenged my thinking process and called BS when the situation was needed. But what I valued above and beyond everything stated above was how I felt much more than just a client to her. She truly loved me and wanted me to succeed. (I gained way more than a marketing consultant, I gained a lifelong friend and mentor.) Because Shannon kept pushing me to gain clarity and step into my true potential, I continued to dig deeper within and to embrace and OWN the power she saw in me. Even after our consulting ended, I can still hear her voice guiding me to be the power house coach that offers a ton of value to my clients, and encompasses joy while doing it. Shannon will blow you away with her compassion, yet tough love. I believe she is at the cutting edge to newer and better ways of helping entrepreneurs approach their lives and businesses from a place of true joy. She is the real deal and you will get way more than you can even imagine for your investment.”

Chris Stoner

“The Joy|Money Matrix™ + Marketing Alignment Intensive is the perfect environment to learn to enjoy the journey towards a different way of thinking about your business, marketing and your life. Shannon combines the Joy Money Matrix with her marketing content expertise to walk you through the process of naming and prioritizing your joy and your revenue so that you can create or grow the business you have always wanted. Shannon and the other CEOs in the intensive help you create the blueprint for the business that you enjoy running. You walk out of the intensive with a massive mindset shift, a business purpose, vision, and mission that inspires you, and a clear path towards earning revenue offering products and services that you bring you joy. Shannon + JMM = more joy and more money.”

Julie Abel

“Sometimes you just need to see things differently. That is exactly what happened to me when I had the pleasure of participating in Shannon’s Joy|Money Matrix™ + Marketing Alignment Intensive. For the last few years I have been really struggling to connect two big things in my business. Feeling joyful/loving what I do and making money. I really want both but I could never figure out how to get there, and realized I always putting joy last.

The Joy|Money Matrix™ helped me figure out where to spend my time and shift my perspective. I started to clearly see how this was possible. Using a very straightforward method, I was able to determine what activities brought me joy and what activities brought me money. Shannon’s ability to guide us through this process was very effective. It became very clear – if I focused on joy it was better for my business and a better way of living my life. I had really complicated it all! I am now focusing on what lights me up and moving away from things I don’t want to do and it feels so GOOD!”

MaryJo McCann

Joy|Money Matrix™ (JMM) certified facilitator M Shannon Hernandez is doing amazing work for and with her clients using this tool. It actually boggles my mind. Back in February I traveled to Ft. Lauderdale to experience her take on the JMM. As a leader in storytelling and Thought Leader marketing for confident experts, I knew Shannon was going to use the JMM as a framework from which to help her clients rebalance their product/service portfolios and their marketing. What I didn’t know was that she would add in another exercise on mission, vision and purpose that not only would impact her clients and but also fundamentally change the way I see my own business and my role in it.

I’ve been in business for 13 years. 13 years starting from a freelance wholesale fashion sales rep and hourly hustling to consulting and coaching and ultimately to creating models like the JMM. For years I have been a solo entrepreneur content to make my money, get paid for my time and expertise and go home. It’s a great way of life no doubt. And I knew there was more for me, I just didn’t know what it might look like. I’ve had some false starts with investors who wanted to partner to create something that would change lives and was truly scalable. But nothing ever worked out as I had imagined so I continued to work with small numbers of clients, both small business owners and execs and teams at larger companies. All the while I have been operating according to repeatable models that I have only just started documenting. Now I realize that those models are the scalable business I was trying to create years ago.

My superpower is creating a repeatable system to get results after I’ve done it intuitively over time. And Shannon’s take on my own work helped me to see that crystal clear after blindly feeling for it in the dark for nearly a decade. Thank you Shannon and your particular approach to the Joy|Money Matrix™. I love you and am honored that you include the JMM in the powerful work you do.

Lauren Fritsch

M. Shannon Hernandez


M. Shannon Hernandez is ALL ABOUT THAT JOY in life and biz—and specifically is known around the globe for her Joyful Marketing Methodology. She works with established coaches and consultants—teaching them how to grow a profitable business they love--where abundant time off is non-negotiable. Shannon has been featured on CBS, ABC, The Boston Globe, The Huffington Post, FOX, and NBC. She is a world-renowned Joyful Business Growth Strategist with over 25 years in award-winning curriculum design and is a master trainer and teacher.