Joy + Marketing Alignment = Profitable Results

When I became certified in the Joy|Money Matrix™ I knew that I had to throw my own spin on the process. As an expert in marketing strategy, I teach business owners (and their teams), how to bring JOY and MONEY together in a way that ensures you experience better results in your business and increased revenue.

And the best news? You will achieve ALL of this while staying true to what lights YOU up inside.

Imagine what it would feel like to work only with your dream clients, to work fewer hours and profit more, and always have the time to do the things you love. I’m talking about more time with your family, more travel if that’s what you desire, and always having time to spend immersed in the hobbies you love.


Are you ready to choose joy?

I have learned a lot about what it means to choose joy. Life has thrown me so many curveballs, I could have easily left joy behind and let all of the anger, sadness, and grief swallow me up.

People I thought were my friends and trusted colleagues stole money from me and slandered my business, my home in Costa Rica was broken into and vandalized, and more recently my husband became my wife.

Through all of that anger, sadness, and intense grief, I made an active choice to come back to joy. And when I did, my profits soared.

No matter what your circumstances are or where you find yourself, you can always choose joy. This single act will make all the difference in your life and in your business.

Join me for the Joy|Money Matrix™
Marketing Alignment Experience!

What to expect from this experience:

It’s not a training, nor a workshop. It’s not coaching, nor a mastermind. Instead, think of the JMM + Marketing Alignment Experience as a 3 day guided strategy and consulting experience.

Your role throughout this experience will be to gather, collate and assess information about what’s going on related to your joy and your money, both inside your business and in your personal life.

As you do so, I will guide you through the process of identifying what is working and what’s not. From there, we will take inventory and have a discussion about your next best steps to build the life and business of your dreams—by putting your joy first. {How exciting is that?!?}


During our time together, you will discover what brings you immense joy, so you can:


Get clarity on your business and revenue growth plan. You will use this information as a filter for every single decision you make moving forward. This means no more bouncing around from idea to idea and offer to offer.


Determine the best way for you to share your ideas with the world, so you can create messaging and marketing that positions you as The Confident Expert. This means no more hiding – it’s time to share your brilliance with the world.


Discover how to use this strategic tool that combines your spirit and heart with your brain and entrepreneurial drive, so you can make business and life decisions that are completely aligned with how you want to be spending your time. This means both financial and time freedom.

I’m inviting you to choose joy AND money. It’s time.

Need help deciding if this event is for you?
Please schedule a consultation by clicking here


M. Shannon Hernandez is not your average entrepreneur. After a 15 year public teaching career, she jumped feet first into her journey as a business owner, and within just a few years, she had built a multi-six figure business.

A sought after expert in the world of content marketing and strategy, Shannon is known globally as the creator of the Content Personality™ Wheel. She is a voice and role model for Thought Leaders around the world, teaching them how to market their innovative ideas in a way that honors who they are and what they believe.

In 2016 Shannon founded The Confident Expert™ Program, where she champions and rallies entrepreneurs, teaching them how to market their businesses from a place of intuition, integrity, and JOY--and make a shit-ton of money in the process.

Shannon has been featured on CBS, ABC, The Boston Globe, The Huffington Post, FOX, Identity Magazine, and NBC. When she is not speaking and teaching globally, you will find her practicing yoga, snuggling her cat, traveling the world, whipping up new recipes in her kitchen, and hanging with the love of her life.

To learn more about M. Shannon Hernandez and discover how she can help you market yourself as a Thought Leader in a way that feels good and honors who you are and what you believe, visit