Every Tuesday, I go live in my Facebook Group for Training Tuesday. If you are a coach and/or consultant, this is the place to be to get REAL marketing and selling training that will get you results in your business!
Ep 2 (2020): Positioning Yourself as an Expert in the Marketplace
People want to work with experts. How are you positioning yourself as an expert in your niche?
Think back to the last time your dishwasher broke, or your heater or air conditioner, or you were diagnosed with a condition that needed a doctor. I bet you asked a friend “who do you know who is good at….” or asked online for a recommendation. I even bet that you read reviews. As an online coach and consultant, you are no different. People want to know what they are getting before they invest in you.
So…is your marketing doing its job? is your marketing positioning you as the expert you already are–and are you showing up with great content that serves others and teaches them about you and your expertise? Are you sharing the results that your clients are getting when they work with you?
Social proof is real, especially as more and more coaches and consultants start businesses. I have said it from the beginning of time, and I’ll continue to say it:Those who show up and lead and serve with great content–and are vulnerable and REAL people–will have the business of their dreams. Does it take time? Yes! Does it take focus and consistency? Yes!
In this training:
- Why you must position yourself as an expert and trusted advisor in the marketplace to succeed in business
- How the language you are using in your marketing is either attracting high paying clients or bottom of the barrel prospects (who will never join your program)
- Why you must convey the ONE RESULT you get your clients to build an impactful and profitable business
Our mission is to help coaches and consultants design a joyful and profitable business they love—where abundant time off is non-negotiable.
Here are two ways I can help you grow your coaching and consulting business:
- Join The Confident Expert Program.
This is our flagship program which helps coaches and consultants around the globe make more money and impact by being EXACTLY who they already are. How freeing is that?!? We call this #JoyfulMarketing. Check out the program and apply here.
- Join Marketing and Selling For Thought Leaders on Facebook.
This is our Facebook group, one of the BEST online spaces for coaches and consultants. We provide world-class training and community to help you grow your business.