Every Tuesday, I go live in my Facebook Group for Training Tuesday. If you are a coach and/or consultant, this is the place to be to get REAL marketing and selling training that will get you results in your business!
Ep 1 (2020): Playing the Long Term Game of Business Ownership
Business ownership is all about the long-term game–and it is why so many businesses fail. The long-term game is the game that is played over time, the game that is tested with different strategies, the game that has a strategy and a roadmap, complete with road blocks, yield signs, and warnings for detours. It is the STRATEGIC game that is not at all concerned with the newest tools and tactics.
This long-term game requires intense focus–another thing I see many business owners struggle with. They are focused on lots of shiny objects that seem fun and creative, yet aren’t bringing them money. They abandon when the going gets tough – they throw their “spaghetti strategy” out the window and proclaim: Nothing is working! Then they close up shop and say “this isn’t for me”.
What if your marketing strategy was JOYFUL…and worked? What if it created more time for you to live your life and do the things you wanted to be doing, outside of your business? What if you everything you ever heard or learned about marketing, was actually a lie?
- Why you must embrace testing and trying new things, measuring results, and market research to improve your marketing and revenue
- Why you must FOCUS, so you can innovate and grow
- Why stepping into leadership helps you move from tactics to strategy for long-term growth
Our mission is to help coaches and consultants design a joyful and profitable business they love—where abundant time off is non-negotiable.
Here are two ways I can help you grow your coaching and consulting business:
- Join The Confident Expert Program.
This is our flagship program which helps coaches and consultants around the globe make more money and impact by being EXACTLY who they already are. How freeing is that?!? We call this #JoyfulMarketing. Check out the program and apply here.
- Join Marketing and Selling For Thought Leaders on Facebook.
This is our Facebook group, one of the BEST online spaces for coaches and consultants. We provide world-class training and community to help you grow your business.