Content Personality™ Course

Learn everything you need to know to create content that’s authentic,
aligned, AND attracts the right clients to your business.

Thought leaders and successful business owners have a core thing in common: They used customized content to get to where they are today. They had to be able to explain their unique brand message and the value they provided to their clients in a way that felt authentic and personal to them, while it empowered others at the same time.

Join M. Shannon Hernandez, creator of The Content Personality™ Wheel, for an innovative approach to marketing your business and sharing your message by creating aligned content.

Aligned content marketing allows you to:

  • Reach a global audience
  • Create a strong brand presence and showcase your unique personality
  • Engage your audience with content that will solve their most pressing problems
  • Establish yourself as a thought leader
  • Grow your client base and income
  • Show your potential clients the value they will receive when they work with you
  • Sell your services, courses, programs, and books with ease
  • Become the go-to person in your industry/niche

This course is for service-based business owners, including coaches, consultants, authors, speakers, trainers, as well as content marketers, content strategists, and copywriters.

Creating aligned content is the antidote to being frustrated in your business, which often looks like a lack of money in your bank account. You may feel really discouraged and disheartened that people don’t seek you out as the solution you know you can provide.

Or have you stopped creating content altogether?

All of this is happening because the content you are creating just isn’t working for you–it feels hard, impersonal, and misaligned. There is a much easier way, I promise.

“Shannon knows her stuff when it comes to creating content for your brand! I gained so much knowledge about the types of content that fit my unique personality, as well as the MANY forms of content to choose from. Shannon is fantastic at helping you work through the many content forms and ‘giving’ you permission to stop doing things that weigh you down…because there are literally 100s of other choices for branded content. I learned that just because one content form works for someone else (or just because everyone is doing it) doesn’t mean I need to be doing it.  This course is structured in a way that is very manageable and the value is incredible. I loved networking in the private Facebook group and getting to see what everyone else was creating, as well as getting feedback on my own projects.” Tammy Holloway

If you’d like some help creating content that is aligned with both your brand and your unique personality, I have several options available. Whichever option you choose, you can rest assured that I will help guide you to creating content that is totally aligned with who you are as a business owner.

When you register for the Content Personality™ Course, you will walk away with:

Content Personality™ Master Course
1. Content Personality™ Alignment

Business growth happens when your brand message is strong and the content you are creating “feels” like you! This alignment means:

  • You gain confidence and put innovative ideas into the world.
  • Others listen to you and rally around your message.
  • You are seen as a resource in your community. The perfect clients show up at your virtual doorstep, and you are energized, not drained, when you work with them.
2. A Repeatable Approach
  • Publish unique and compelling ideas on a consistent basis
  • Automate it and position it strategically for maximum brand exposure.
  • Use the same process to create content for a variety of marketing purposes.
3. A Content Strategy Plan Tailored to Your Business so you have:
  • An understanding of the type of content that is right for your personality, including over 30 content ideas you can create specific to your business.
  • A content strategy plan so you know what to publish and when, making your presence consistent with minimal effort. (This also makes it really easy to delegate things to your team!)
  • Content and strategy that aligns with your business goals, instead of distracting you from reaching your big vision.

I will be walking you through every piece of the process, so you feel supported, confident, and excited to share the content when you are done.

“The Content Personality™ Course was enlightening. The course material is clear and to the point, and Shannon offers good insights as to where you may get bogged down when creating content. It is such a relief to learn that the best type of content for me to create is the type of content that I really want to create! Specifically, the content brainstorm was helpful to get to the essence of any message I want to communicate.

I love how Shannon leads by example and puts her brand out there as a model. As a result of this course, I now have a a focused message and I’m publishing content regularly that is connecting with my ideal clients.”

Cindia Carrere

Module 1: Discover Your Content Personality™ Type
  • Discover your unique Content Personality™ Type and get clear on what type of content you should be creating for your brand.
  • Discover parts of your personality or talents that you are (consciously or unconsciously) hiding from in your business.
Module 2: A Deep Dive Into the Video, Audio, and Visual Content Personality™ Types
  • Explore the Video, Audio, and Visual Content Personality™ types, and begin thinking about how you can create content for your top two dominant types.
  • Learn how to blend content forms so you can strike a perfect balance for your content marketing.
Module 3: A Deep Dive Into the Written and Live (In-Person) Content Personality™ Types
  • Explore the Written and Live (In-Person) Content Personality™ types, and begin thinking about how you can create content for your top two dominant types.
  • Learn how to blend content forms so you can strike a perfect balance for your content marketing.
  • Start generating content topic ideas for your brand.
Module 4: Create Your Ultimate Content Map
  • Generate a year’s worth of content topics using a powerful mind mapping tool so you stay consistently top of mind in your market.
  • Begin thinking like the expert you are and brand yourself as that expert to further attract opportunities and clients.
Module 5: Developing a Content Strategy for Your Brand
  • Learn how to develop a content strategy plan for your business.
  • Determine what type of content to market and when, depending on your business goals.
  • Understand how to break down each piece of content and plan each section appropriately for SEO and searchability.
Module 6: Opening Up More Opportunities and Reaching More People by Sharing your Aligned, Branded Content With the World
  • Determine which social media sites are best for your brand
  • Make a social media plan for sharing content
  • Share your branded content with the world
“I wanted a deeper and clearer understanding of my Content Personality™ and how to use that clarity to benefit my audience. I am a servant through and through (at times to my financial detriment), and I wanted to better use my content as a way to convey the value I extend my clients and the transformational changes they acquire in their personal and professional lives. The video modules gave astounding clarity to the weekly assignments. As a result of this course, I’ve cleared the fog of so much misaligned guru coaching and presentations! I realized I wasn’t even aware of all the self-limiting beliefs I had around content, and even worse, I had lost the joy of my natural gift for content, which slowed to an almost non-existent drip. The clarity you acquire from this course allows you to traverse the choppy and tumultuous waters of content with confidence, courage, and ease. And, this course will put you on your way to branding yourself as a Thought Leader!” Meshell Baker

This course also includes relevant bonuses to help you get the most from this training.

Here are Your Bonuses:

This Course is right for you if:

  • You are a service-based business owner (coach, consultant, author, speaker, trainer, etc.), or a content marketer, content strategist, or copywriter.
  • You want to create custom content to market your business, sell your services, and build a stronger brand presence.
  • You’ve struggled with creating content that feels good to you–and you are ready to step out of the shadows and share your brilliance with the world.
  • You’ve felt disconnected and disheartened when it comes to sharing your business and message with the world.
  • You’re discouraged because you know your business will help many people, but you just haven’t figured out how to market it authentically and successfully yet.
  • You want to stop attracting and working with clients who are draining you energetically–and you want to start working with clients who light you up and value the wisdom and insight you share with them.
  • You need a new way to look at content marketing, and you want to make sure you put your time and energy into learning how to do it in a way that’s aligned with your personality, rather than struggling with the above problems.

 This Course is NOT right for you if:

  • You’re hoping this course is a “magic pill” or a get-rich-quick scheme.
  • You’re not willing to do the work to flesh out the ideas for custom content (Of course I will guide you!), try innovative ideas, and/or test out different forms of technology for a variety of content types.
  • You’re scared to try something new and the thought of that makes you uncomfortable.

Self Study Course – $97.00

This course Includes:

  • 6 Curriculum Modules
  • 6 Video Modules (transcripts included)
  • 4 Bonuses

Frequently Asked Questions

When does registration for this course close?
This is an open enrollment course, and you can register at any time.
Am I making the right decision? I’ve wasted lots of money on programs that didn’t give me a return on my investment.
I know how frustrating this is for you. My bet is that you’ve been trying to follow the advice of “gurus” who promised you things that weren’t possible for you–based on your personality. I know that didn’t feel good. This innovative approach is all about working with your strengths and unique personality to create content and a content strategy plan that is in alignment with who you are. You don’t need to be someone you are not, and you don’t need to struggle anymore in getting your business into the world. This approach is very different and will help you find ease and joy when it comes to marketing your business.
Tell me a little bit more about the modules.
This course is a self-paced course and you can complete the coursework at your own pace.
What is your refund policy?
All sales are final. I’ve done a really great job explaining who this course is for and what you will take away if you complete it. If you have a specific question that hasn’t been answered on this page, email me at hq [at] mshannonhernandez [dot] com.

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