Content Personality™ Course

Create marketing that’s authentic, aligned, AND attracts the right clients.

Join M. Shannon Hernandez, creator of The Content Personality™ Wheel, for an innovative approach to marketing your business and sharing your message.

No one else on the planet is like you.

No one else on the planet is like you.

As humans, we like to label, generalize, and group ourselves into types, but no two people are identical.

The same is true with marketing. So many people will promise you “just follow this formula and you will get this result.” And I’m sick of seeing gurus try and force brilliant entrepreneurs to do soul-sucking marketing strategies that aren’t the right fit for them.

Cookie cutters belong in the kitchen. Not in business.

There are so many things about you that will attract the right people to your brand.

People that:

  • Believe in you and what you stand for.
  • Love working with you.
  • Support you in actualizing your big fat audacious goals.
  • Are ready and happy to invest in premium prices for your services.
  • Will line up and wait to work with you!

The key to success in your business and attracting your kind of people to your brand is through aligned content marketing!

I’m not going to make you market your business in a way that feels slimy, sales-y, and gross. In fact, I’m going to empower you and teach you how to market your business in a way that feels REALLY good to you!

When your content marketing is out of alignment, you do not show up in your full brilliance. Marketing that makes you feel miserable–and sucks your energy dry–actually filters out your brilliant, authentic self. When things are hard and not fun, you don’t want to do them.

But when you’re aligned with your Content Personality™ in your business? Hold on! That’s where the joy, ideal clients, and money you desire flow into your business–without the hustle and burnout!

Note: Quit reading now if you want boring, ineffective marketing. We ain’t got time for that!

Aligned content marketing allows you to:

  • Reach a global audience
  • Create a strong brand presence and showcase your unique personality
  • Engage your audience with content that will solve their problems
  • Establish yourself as a Thought Leader & Confident Expert
  • Have a waitlist of people lining up to work with you
  • Show your dream clients the value they will receive when they work with you
  • Sell your services, courses, programs, and books with ease
  • Become the go-to person in your industry/niche
  • Create content and more money consistently in your business every month

This course is a good fit for you if you are a service-based business owner who is ready to find a joyful, aligned marketing strategy that creates the results you want in your business.

Fun, effective marketing is what is going to stop the frustration you are feeling and lack of money in your bank account. You already know you can provide people with powerful solutions, but you can’t help people if you are discouraged, disheartened, and not showing up in front of the people that need you.

This course is for service providers who want to create the lifestyle and business of their dreams:  

  • Coaches
  • Consultants
  • Authors
  • Speakers
  • Trainers
  • Content marketers
  • Content strategists
  • Copywriters

If you’re ready for help creating content that is aligned with both your brand and your unique personality, I want to invite you to explore how the Content Personality™ Course can change your business. I will help guide you in creating content that is totally aligned with who you are as a business owner.

When you register for the Content Personality™ Course, you will walk away with:

Content Personality™ Master Course

1. Content Personality™ Alignment

Business growth happens when your message is strong and the content you are creating “feels” like you! This alignment means:

  • You gain confidence and put innovative ideas into the world.
  • Others listen to you and rally around your message.
  • You are seen as a resource in your community. The perfect clients show up at your virtual doorstep, and you are energized, not drained, when you work with them.

2. A Repeatable Approach

  • Publish unique and compelling ideas on a consistent basis
  • Automate it and position it strategically for maximum brand exposure.
  • Use the same process to create content for a variety of marketing purposes.


3. A Content Strategy Plan Tailored to Your Business so you have:

  • An understanding of the type of content that is right for your personality, including over 30 content ideas you can create specific to your business.
  • A content strategy plan so you know what to publish and when, making your presence consistent with minimal effort. (This also makes it really easy to delegate things to your team!)
  • Content and strategy that aligns with your business goals, instead of distracting you from reaching your big vision.

I will walk you through every piece of the process. My goal with this course is for you to feel supported, confident, and excited to share the content when you are done.

Take a peek at the Content Personality™ Course Curriculum:

Module 1: Discover Your Content Personality™ Type
  • Discover your unique Content Personality™ Type and get clear on what type of content you should be creating for your brand.
  • Discover parts of your personality or talents that you are (consciously or unconsciously) hiding from in your business.
Module 2: A Deep Dive Into the Video, Audio, and Visual Content Personality™ Types
  • Explore the Video, Audio, and Visual Content Personality™ types, and begin thinking about how you can create content for your top two dominant types.
  • Learn how to blend content forms so you can strike a perfect balance for your content marketing.
Module 3: A Deep Dive Into the Written and Live (In-Person) Content Personality™ Types
  • Explore the Written and Live (In-Person) Content Personality™ types, and begin thinking about how you can create content for your top two dominant types.
  • Learn how to blend content forms so you can strike a perfect balance for your content marketing.
  • Start generating content topic ideas for your brand.
Module 4: Create Your Ultimate Content Map
  • Generate a year’s worth of content topics using a powerful mind mapping tool so you stay consistently top of mind in your market.
  • Begin thinking like the expert you are and brand yourself as that expert to further attract opportunities and clients.
Module 5: Developing a Content Strategy for Your Brand
  • Learn how to develop a content strategy plan for your business.
  • Determine what type of content to market and when, depending on your business goals.
  • Understand how to break down each piece of content and plan each section appropriately for SEO and searchability.
Module 6: Opening Up More Opportunities and Reaching More People by Sharing your Aligned, Branded Content With the World
  • Determine which social media sites are best for your brand
  • Make a social media plan for sharing content
  • Share your branded content with the world

This course Includes:

  • 6 Curriculum Modules
  • 6 Video Modules (transcripts included)
  • 4 Bonuses

This course also includes relevant bonuses to help you get the most from this training.

Here are Your Bonuses:


“The Content Personality™ Course was enlightening. The course material is clear and to the point, and Shannon offers good insights as to where you may get bogged down when creating content. It is such a relief to learn that the best type of content for me to create is the type of content that I really want to create! Specifically, the content brainstorm was helpful to get to the essence of any message I want to communicate.

I love how Shannon leads by example and puts her brand out there as a model. As a result of this course, I now have a a focused message and I’m publishing content regularly that is connecting with my ideal clients.”

Cindia Carrere

“Shannon knows her stuff when it comes to creating content for your brand! I gained so much knowledge about the types of content that fit my unique personality, as well as the MANY forms of content to choose from. Shannon is fantastic at helping you work through the many content forms and ‘giving’ you permission to stop doing things that weigh you down…because there are literally 100s of other choices for branded content. I learned that just because one content form works for someone else (or just because everyone is doing it) doesn’t mean I need to be doing it.  This course is structured in a way that is very manageable and the value is incredible. I loved networking in the private Facebook group and getting to see what everyone else was creating, as well as getting feedback on my own projects.”

Tammy Holloway

Frequently Asked Questions

When does registration for this course close?

This is an open enrollment course, and you can register at any time.

Am I making the right decision? I’ve wasted lots of money on programs that didn’t give me a return on my investment.

I know how frustrating this is for you. My bet is that you’ve been trying to follow the advice of “gurus” who promised you things that weren’t possible for you–based on your personality. I know that didn’t feel good. This innovative approach is all about working with your strengths and unique personality to create content and a content strategy plan that is in alignment with who you are. You don’t need to be someone you are not, and you don’t need to struggle anymore in getting your business into the world. This approach is very different and will help you find ease and joy when it comes to marketing your business.

Tell me a little bit more about the modules.

This course is a self-paced course and you can complete the coursework at your own pace.

What is your refund policy?

All sales are final. I’ve done a really great job explaining who this course is for and what you will take away if you complete it. If you have a specific question that hasn’t been answered on this page, email me at hq [at] mshannonhernandez [dot] com.

How do I know this course is right for me?
  • You are a service-based business owner (coach, consultant, author, speaker, trainer, etc.), or a content marketer, content strategist, or copywriter.
  • You want to create custom content to market your business, sell your services, and build a stronger brand presence.
  • You’ve struggled with creating content that feels good to you–and you are ready to step out of the shadows and share your brilliance with the world.
  • You’ve felt disconnected and disheartened when it comes to sharing your business and message with the world.
  • You’re discouraged because you know your business will help many people, but you just haven’t figured out how to market it authentically and successfully yet.
  • You want to stop attracting and working with clients who are draining you energetically–and you want to start working with clients who light you up and value the wisdom and insight you share with them.
  • You need a new way to look at content marketing, and you want to make sure you put your time and energy into learning how to do it in a way that’s aligned with your personality, rather than struggling with the above problems.
How do I know this course is NOT right for me?
  • You’re hoping this course is a “magic pill” or a get-rich-quick scheme.
  • You’re not willing to do the work to flesh out the ideas for custom content (Of course I will guide you!), try innovative ideas, and/or test out different forms of technology for a variety of content types.
  • You’re scared to try something new and the thought of that makes you uncomfortable.