In the world of online business, content can feel like a necessary evil. Something you have to do to keep up with the rat race of social media and the hustle of marketing. But it’s not always clear how to make it effective – or even enjoyable.
While there is a ton of advice out there on how to create content that sells, very little of it takes into account the personality of the writer. After all, if you’re not in touch with your own voice and personality, how can you expect to connect with your audience on a deeper level?
The answer is, you can’t.
If you dread creating content, it’s a sure-fire sign that you’re not producing it in a way that aligns with your content personality.
What Is Your Content Personality?
Your content personality is the unique fingerprint that you put on your business and brand through the words you use, the stories you tell, and the way you express yourself. It’s the tone, style, and voice that comes across in your work.
Just like every person has a unique personality, every business has a unique content personality.
Some businesses are serious and buttoned-up while others are playful and fun. Some take a more intimate and personal approach while others are all about the numbers.
Whatever your content personality is, if you’re not letting it shine through in your work, you’re not doing it justice – or reaping the full benefits.
Why Your Content Personality Matters
Your content personality is one of the most important pieces of your marketing puzzle. It’s what sets you apart from everyone else and allows you to connect with your audience in a deeper way.
When people resonate with your content personality, they feel like they know you – even if they’ve never met you in person. They feel like they can trust you—which over time makes them way more likely to buy from you.
Your content personality is your secret sauce. Without it, you’re just another faceless brand in a sea of sameness. But with it, you have the power to build a tribe of loyal followers who are excited to see what you’ll do next.
How To Find Your Content Personality
Not sure what your content personality is? No worries! I’ve created a quiz designed specifically to help you uncover it so you can start producing content that feels natural, authentic, and in alignment with your brand.