We help established coaches and consultants grow a joyful and profitable business they love—where abundant time off is non-negotiable.
Meet M. Shannon Hernandez
M. Shannon Hernandez is ALL ABOUT THAT JOY in life and biz—and specifically is known around the globe for her Joyful Marketing Methodology. She works with established coaches and consultants—teaching them how to grow a profitable business they love–where abundant time off is non-negotiable.
A sought after expert in the world of joyful marketing and online business strategy, Shannon is known globally for her body of work called the Content Personality™ Wheel. She has founded both The Confident Expert™ Program and The Joyful CEO™ Mastermind Program, where she champions and rallies coaches and consultants to expand their businesses, impact, and income—all while living the lifestyle of their dreams.
Shannon has been featured on CBS, ABC, The Boston Globe, The Huffington Post, FOX, and NBC. She is a world-renowned Joyful Business Growth Strategist with over 25 years in award-winning curriculum design and is a master trainer and teacher. Shannon is committed to ongoing philanthropic work to bring housing, fresh food and water sources, and medical care to those who do not have access. When she is not speaking and teaching globally, you will find her reading fiction, snuggling her cat, traveling the world, and hanging with the love of her life.
My Promise to You!
I’ll never sell you something you don’t want or need. That’s shitty marketing. We don’t do that, here.
Ready to connect? Schedule a personalized Strategy Session, and we’ll have fun brainstorming ways to streamline your business and grow it in full alignment with your lifestyle values.
I’m here for you. <3
We believe that the intersection of joy and money is the key to creating a life and business you love waking up to every single day.
Our Core Beliefs
1. We believe that when you find joy and money alignment, your life will change forever.
2. We believe that creating a life you love requires courage, self-reflection, increased consciousness, and intentional focus.
3. We believe that when one person shares their joy with another, we create a ripple effect of kindness and love that impacts many.
4. We believe that making money (and lots of it) is the tangible result of how you show up and serve others.
5. We believe that when you have an abundance of money, you have the ability to evoke change on a global scale.
The Confident Expert Manifesto
Meet the Team
MaryJo McCann is an Expert Integrator, who handles all of the Team Operations. In her spare time, she loves to hang out with her family and friends at the beach, ride the roller coasters at Disney World and run with her dog, Elsa.
Joyful Marketing Specialist
Amy Hager has been participating in the M.Shannon Hernandez Facebook community since it began. A true marketer at heart, her experiences help her relate and apply strategies across many businesses and industries. She supports current clients—as well as future clients— so that they continue making progress in their businesses with #JoyfulMarketing. Amy also has the honor of working with The Confident Expert Program students as a Facilitator and Coach.
Jordyn Leppard is a virtual assistant, focusing mainly on client care. She’s happy to be helping you with any questions or concerns you may have about The Confident Expert Program or any other way you’d like to work with Shannon. Outside of working, she’s a married mom of 2 from Canada who loves travelling with her kids and exploring the outdoors.
Lou takes care of marketing automation, programming, web design & anything remotely technical; this allows Shannon to focus on doing what she does best. In his free time, he creates visual art as Low Rez Lab.
Visual Communication Captain
Stacy is a visual communication expert and strategist who helps clients around the globe become unforgettable and more profitable. She specializes in teaching and showing how hand-drawn graphics are a marketing superpower when it comes to expanding reach, increasing revenue, and creating an unforgettable brand. She is a wife, mom and muse who loves living by the ocean and being visited daily by her two wild scrub jays.
Bucket List Chic Event and Retreat Planner
Natalee Fox is our expert Travel Consultant and Bucket List Chic! She is passionate about helping Shannon and her clients live out their Bucket List vacation dreams! Natalee takes care of every detail of our travel and event planning from beginning to end. When Natalee is not helping her clients see the world, or traveling herself, she loves to spend time with her husband and high school sweetheart and their amazing kids!
How It All Started….Read Shannon’s Story
One day changed everything.
In 2012, Hurricane Sandy had somehow traveled far enough up the East Coast to do massive damage in New York and New Jersey, where I lived. While my home was not at all affected, I saw destruction all around me. People’s houses and lives were washed away within hours, leaving bewilderment and sadness in Sandy’s wake. The collective energy of all of this had me asking if I was spending every day exactly how I wanted to? The answer was a resounding “no”.
I was an 8th grade public school teacher, and I had been teaching for 15 years. Due to the destruction to the infrastructure of New York City, school was canceled, and I received what I now refer to as my “Hurricane Sandy Gift”—a week of solitude and deep thinking.
I used this time to think about all the ways I could use my current skills and expertise to build a business. I loved teaching—and I still love teaching—but I just couldn’t continue working for a public school system that continued to demoralize students and devalue teachers daily.
Less than six months later, I launched my marketing consulting business in February 2013 (The first iteration of my business was named The Writing Whisperer.) Then in June, I turned in my resignation to my teaching job. I haven’t looked back since.
And I am always encouraging others to create their own journeys of love, truth, and complete bliss.
After leaving the classroom, I wrote my memoir: Breaking the Silence: My Final Forty Days as a Public School Teacher. This book is a love letter to my students, fellow teachers, and the reformed public schools I envision in the future. It’s also a heartfelt message of hope, encouragement, and self-empowerment for those who feel stuck in soul-sucking careers.
People who know me refer to me as “ShanLion” because of the courage and fearlessness with which I now live my life! My sole mission is to teach and inspire others to dream bigger and bolder than ever before–and make every decision in life and business rooted in JOY. When you put joy first, the money will ALWAYS follow.
We believe every act of business can be an act of love, and we can be profitable by staying 100% true to who we are.
hq [at] mshannonhernandez [dot] com
M. Shannon Hernandez,
P.O Box 665
Edgewater, NJ 07020