We help coaches and consultants design a joyful and profitable business they love—where abundant time off is non-negotiable.

Meet M. Shannon Hernandez

I believe women + money change the world. I also believe that women in business deserve to be happy and make a shit-ton of money doing what they love.

As a sought-after Marketing Strategist, I help passionate coaches and consultants (and their teams) take their business dreams and build them into reality through Joyful Marketing solutions.

I’ll be honest – if you aren’t marketing and selling yourself, you don’t have a business. You have a glorified, expensive hobby. Would you believe that 93 percent of the coaches and consultants I’ve spoken with don’t have a marketing strategy to help them get the results they desire?

Do you see yourself in that statistic? It’s not a joyful place to be. Your confidence takes a dive, and so do your finances and relationships. You bury yourself in busy work, often times non-revenue generating tasks, creating a loop of low confidence, low income.

Here’s the great news – marketing doesn’t have to be hard. It starts with discovering your Content Personality™. From there, you can breathe life into your business and market from a place of joy, first.

Imagine this: You making lots of money in your business by being 100% YOU!  

Through The Confident Expert Program, I am teaching coaches and consultants how to show up 100% themselves and make every decision from a place of joy.

I teach Joy First,  then the money follows. Always.  

Ready to connect? Schedule a Marketing Audit, and we’ll figure out ways to bring you from The Invisible Expert to The Highly-Paid Confident Expert. We’ll chat about your future business dreams — and brainstorm how to get you there.

My promise to you: I’ll never sell you something you don’t want or need. That’s shitty marketing. We don’t do that.

I’m here for you. <3

We believe that the intersection of joy and money is the key to creating a life and business you love waking up to every single day.

Our Core Beliefs

1. We believe that when you find joy and money alignment, your life will change forever.

2. We believe that creating a life you love requires courage, self-reflection, increased consciousness, and intentional focus.

3. We believe that when one person shares their joy with another, we create a ripple effect of kindness and love that impacts many.

4. We believe that making money (and lots of it) is the tangible result of how you show up and serve others.

5. We believe that when you have an abundance of money, you have the ability to evoke change on a global scale.

“Shannon helped me fall in love with my business (and life) again.”
Chris Stoner

Energetic Healer and Health Coach

“Working with Shannon means more joy and more money. I’ve created the business I’ve always wanted.”
Julie Abel

Career Coach

“Shannon is passionate about helping people joyfully market their offers in a way that feels true to who they are. I am aligned and profitable. I am having fun again. This is priceless.”
Christina Lawrence

Writer and Journalist

The Confident Expert Manifesto

How It All Started….Read Shannon’s Story

One day changed everything.

In 2012, Hurricane Sandy had somehow traveled far enough up the East Coast to do massive damage in New York and New Jersey, where I lived. While my home was not at all affected, I saw destruction all around me. People’s houses and lives were washed away within hours, leaving bewilderment and sadness in Sandy’s wake. The collective energy of all of this had me asking if I was spending  every day exactly how I wanted to? The answer was a resounding “no”.

I was an 8th grade public school teacher, and I had been teaching for 15 years. Due to the destruction to the infrastructure of New York City, school was canceled, and I received what I now refer to as my “Hurricane Sandy Gift”—a week of solitude and deep thinking.

I used this time to think about all the ways I could use my current skills and expertise to build a business. I loved teaching—and I still love teaching—but I just couldn’t continue working for a public school system that continued to demoralize students and devalue teachers daily.

Less than six months later, I launched my marketing consulting business in February 2013 (The first iteration of my business was named The Writing Whisperer.) Then in June, I turned in my resignation to my teaching job. I haven’t looked back since.

And I am always encouraging others to create their own journeys of love, truth, and complete bliss.

After leaving the classroom, I wrote my memoir: Breaking the Silence: My Final Forty Days as a Public School Teacher. This book is a love letter to my students, fellow teachers, and the reformed public schools I envision in the future. It’s also a heartfelt message of hope, encouragement, and self-empowerment for those who feel stuck in soul-sucking careers.

People who know me refer to me as “ShanLion” because of the courage and fearlessness with which I now live my life! My sole mission is to teach and inspire others to dream bigger and bolder than ever before–and make every decision in life and business rooted in JOY. When you put joy first, the money will follow.

This passion ignites my company’s vision, which is to teach Thought Leaders to live courageously and do marketing their own way. We believe every act of business can be an act of love, and we can be profitable by staying true to who we are.

Meet the Team

MaryJo McCann

Expert Integrator

MaryJo McCann is an Expert Integrator, who handles all of the Team Operations. In her spare time, she loves to hang out with her family and friends at the beach, ride the roller coasters at Disney World and run with her dog, Elsa.

Amy Hager

Joyful Marketing Specialist

Amy Hager has been participating in the M.Shannon Hernandez Facebook community since it began. A true marketer at heart, her experiences help her relate and apply strategies across many businesses and industries. She supports current clients—as well as future clients— so that they continue making progress in their businesses with #JoyfulMarketing. Amy also has the honor of working with The Confident Expert Program students as a Facilitator and Coach.

Jordyn Leppard

Client Concierge

Jordyn Leppard is a virtual assistant, focusing mainly on client care. She’s happy to be helping you with any questions or concerns you may have about The Confident Expert Program or any other way you’d like to work with Shannon. Outside of working, she’s a married mom of 2 from Canada who loves travelling with her kids and exploring the outdoors.

Lou Jeannot

Tech Wizard

Lou takes care of marketing automation, programming, web design & anything remotely technical; this allows Shannon to focus on doing what she does best. In his free time, he creates visual art as Low Rez Lab.

Natalee Fox

Bucket List Chic Event and Retreat Planner

Natalee Fox is our expert Travel Consultant and Bucket List Chic! She is passionate about helping Shannon and her clients live out their Bucket List vacation dreams! Natalee takes care of every detail of our travel and event planning from beginning to end. When Natalee is not helping her clients see the world, or traveling herself, she loves to spend time with her husband and high school sweetheart and their amazing kids!

Contact Us


hq [at] mshannonhernandez [dot] com

Phone Number


Mailing Address

M. Shannon Hernandez,
P.O Box 665
Edgewater, NJ 07020

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