We help coaches and consultants grow a joyful and profitable business they love—where abundant time off is non-negotiable.

Meet M. Shannon Hernandez, Joy Money Catalyst & Founder

M. Shannon Hernandez, also known as the Joy Money Catalyst, is ALL ABOUT THAT JOY in life and biz. She is specifically known around the globe for her joyful Business Growth Strategies. She is the founder of Joyful Business Revolution™ and works with online coaches and consultants teaching them how to grow a profitable business that includes abundant time off.

A sought after expert in the world of online business strategy, Shannon has been featured on CBS, ABC, FOX, and NBC. She is known globally for her body of work called the Content Personality® Wheel. She has founded both The Confident Expert™ Program and The Joyful CEO™ Mastermind Program, where she champions and rallies coaches and consultants to expand their revenue, impact, and joy (using The E.X.P.A.N.D. Method™)—all while living the lifestyle of their dreams.

Shannon has over 25 years in award-winning curriculum design, working with both the NFL & U.S. Military, and she is a master trainer and teacher. The Joyful Business Revolution™ is committed to ongoing philanthropic work to bring housing, fresh food and water sources, and medical care to those who do not have access. When Shannon is not speaking and teaching globally, you will find her reading fiction, snuggling her cat, traveling the world, and hanging with the love of her life.

My Promise to You!

We’ll never sell you something you don’t want or need. That’s shitty marketing. We don’t do that, here.

Ready to connect? Schedule a personalized Strategy Session, and we’ll have fun brainstorming ways to streamline your business and grow it in full alignment with your lifestyle values.

We’re here for you. <3

We believe that the intersection of joy and money is the key to creating a life and business you love waking up to every single day.

Our Core Beliefs

1. We believe that when you find joy and business alignment, your life will change forever.

2. We believe that creating a business you love requires courage, self-reflection, increased consciousness, and intentional focus.

3. We believe that when you expand your business using your Content Personality™, you create a ripple effect of kindness and love that impacts many.

4. We believe in profits for purpose–and that your profitable business is the tangible result of how you show up and serve others.

5. We believe that when you grow your business for GOOD, you have the opportunity to evoke change on a global scale.

“Shannon helped me fall in love with my business (and life) again.”
Chris Stoner

Energetic Healer and Health Coach

“Working with Shannon means more joy and more money. I’ve created the business I’ve always wanted.”
Julie Abel

Career Coach

The Confident Expert Manifesto

“Shannon is passionate about helping people joyfully market their offers in a way that feels true to who they are. I am aligned and profitable. I am having fun again. This is priceless.”
Christina Lawrence

Writer and Journalist

Meet Your Coaches

M. Shannon Hernandez (she/her)

Business Growth Stategist

Shannon champions and rallies her clients and students to expand their businesses through the triple lens of more joy, more revenue, and more time off. She is a master teacher and trainer and believes that helping others find true joy elevates the consciousness of this planet. Shannon is an artist, author, wife, cat mom, cook and loves to read fiction.

Amy Hager (she/her)

Lead Coach & Community Curator

Amy Hager has been participating in the M.Shannon Hernandez Facebook community since it began. A true marketer and community builder at heart, her experiences help her relate and apply strategies across many businesses and industries. She supports current clients—as well as future clients— apply simple strategies for increased revenue and productivity. Amy also has the honor of working with The Confident Expert™ Program students as a Lead Coach.

How It All Started….Read Shannon’s Story

One day changed everything.

In 2012, Hurricane Sandy had somehow traveled far enough up the East Coast to do massive damage in New York and New Jersey, where I lived. While my home was not at all affected, I saw destruction all around me. People’s houses and lives were washed away within hours, leaving bewilderment and sadness in Sandy’s wake. The collective energy of all of this had me asking if I was spending  every day exactly how I wanted to? The answer was a resounding “no”.

I was an 8th grade public school teacher, and I had been teaching for 15 years. Due to the destruction to the infrastructure of New York City, school was canceled, and I received what I now refer to as my “Hurricane Sandy Gift”—a week of solitude and deep thinking.

I used this time to think about all the ways I could use my current skills and expertise to build a business. I loved teaching—and I still love teaching—but I just couldn’t continue working for a public school system that continued to demoralize students and devalue teachers daily.

Less than six months later, I launched my marketing consulting business in February 2013 (The first iteration of my business was named The Writing Whisperer.) Then in June, I turned in my resignation to my teaching job. I haven’t looked back since.

And I am always encouraging others to create their own journeys of love, truth, and complete bliss.

After leaving the classroom, I wrote my memoir: Breaking the Silence: My Final Forty Days as a Public School Teacher. This book is a love letter to my students, fellow teachers, and the reformed public schools I envision in the future. It’s also a heartfelt message of hope, encouragement, and self-empowerment for those who feel stuck in soul-sucking careers.

People who know me refer to me as “ShanLion” because of the courage and fearlessness with which I now live my life! My sole mission is to teach and inspire others to dream bigger and bolder than ever before–and make every decision in life and business rooted in JOY. When you put joy first, the money will  ALWAYS follow.

We believe every act of business can be an act of love, and we can be profitable by staying 100% true to who we are.

Contact Us


hq [at] mshannonhernandez [dot] com

Phone Number


Mailing Address

M. Shannon Hernandez,
P.O Box 665
Edgewater, NJ 07020