by M. Shannon Hernandez | Blog, Business Blogging, Content Coaching, Content Marketing and Strategy, Copy Writing, Thought Leadership, Uncategorized
“You’ll 5X your income if you just follow this simple system.” That’s what most business coaches and strategists will tell you. They’ll make you feel like they’ve been given the keys to the kingdom, and that kingdom is filled with...
by M. Shannon Hernandez | Blog, Business Blogging, Content Coaching, Content Marketing and Strategy, Copy Writing, Thought Leadership
In the world of online business, content can feel like a necessary evil. Something you have to do to keep up with the rat race of social media and the hustle of marketing. But it’s not always clear how to make it effective – or even enjoyable. While there...
by M. Shannon Hernandez | Copy Writing, Guest Writers
If you run a company website, you need to write web copy to expose your business and attract prospective customers and clients. If you own a blog, you need to write content that is informative by communicating value and NOT trying to impress. And how is clarity to be...
by M. Shannon Hernandez | Content Marketing and Strategy, Copy Writing
Here’s a question I get asked A LOT: “Shannon, do you write all the content for your business?” Here’s my answer: I practice what I preach! Yes, yes, and yes! Which is usually followed by another question: “But how do you do that? How do you have time?” Here’s the raw...
by M. Shannon Hernandez | Content Marketing and Strategy, Copy Writing, Guest Writers
Everyone in the business marketing world knows how important, yet how difficult, it is for a business to get its name out there so people will be able to find them. Since there has been a shift in marketing trends, it’s important to know how to improve your...
by M. Shannon Hernandez | Content Marketing and Strategy, Copy Writing
Think email newsletters are old school with all the new-fangled ways to share content these days? WRONG. Think again! Regular email newsletters are still one of the most effective ways to market to your list. If you haven’t tried sending an email newsletter,...
