by M. Shannon Hernandez | Copy Writing, Guest Writers
If you run a company website, you need to write web copy to expose your business and attract prospective customers and clients. If you own a blog, you need to write content that is informative by communicating value and NOT trying to impress. And how is clarity to be...
by M. Shannon Hernandez | Content Marketing and Strategy, Copy Writing
Here’s a question I get asked A LOT: “Shannon, do you write all the content for your business?” Here’s my answer: I practice what I preach! Yes, yes, and yes! Which is usually followed by another question: “But how do you do that? How do you have time?” Here’s the raw...
by M. Shannon Hernandez | Content Marketing and Strategy, Copy Writing, Guest Writers
Everyone in the business marketing world knows how important, yet how difficult, it is for a business to get its name out there so people will be able to find them. Since there has been a shift in marketing trends, it’s important to know how to improve your...
by M. Shannon Hernandez | Content Marketing and Strategy, Copy Writing
Think email newsletters are old school with all the new-fangled ways to share content these days? WRONG. Think again! Regular email newsletters are still one of the most effective ways to market to your list. If you haven’t tried sending an email newsletter,...
by M. Shannon Hernandez | Content Marketing and Strategy, Copy Writing
I believe one of the secret weapons in a business is the eNewsletter. It is a main way you can stay connected with past clients, future clients, and those who are interested in what it is you are doing. But…before you are ready to send out newsletters, you must build...
by M. Shannon Hernandez | Content Marketing and Strategy, Copy Writing, Write With Me!
Boring classes make me want to poke my eyeballs out. And…instructors who dominate the conversation make me want to puke. You won’t find any of this nonsense in a Writing Whisperer course. You know why? We ain’t got time for boring, drab, dry, crusty lessons. We have...
