by M. Shannon Hernandez | Branding With Words, Entrepreneurship
Every week, people continue to ask me, “Why do you put the ‘M.’ in front of your name?” Well…it’s time for me to come clean and answer this publicly. Try this: Have you googled your name lately? That’s how this whole ordeal started. One day, I googled my name,...
by M. Shannon Hernandez | Branding With Words, Business Blogging, Content Marketing and Strategy, Writing From the Heart
If you’ve been a member of my community for a while, you may remember the post from last year around this time, called I Made The 100 Best Websites for Writers in 2014 (And HOW I did that!). If you didn’t get a chance to read that post, I suggest you take...
by M. Shannon Hernandez | Branding With Words, Entrepreneurship, Interviews
An Interview with Doug Foresta: Build Your Brand With Podcasting Creating a personal brand is all about finding your voice. Similar to contributing articles in your field of expertise, entrepreneurs can extend their reach by creating a captivating podcast. A podcast...
by M. Shannon Hernandez | Branding With Words, Content Marketing and Strategy, Copy Writing, Guest Writers
Writing online content is about a lot more than just writing blog posts and articles. Since the web is such a visual medium, sites and organizations are harnessing the power of visual content to spread their message. Even if you don’t have strong graphic design...
by M. Shannon Hernandez | Branding With Words, Content Marketing and Strategy
Are you spinning your wheels trying to figure out WHAT to say and HOW to say it as you write content for your blog? Are you frustrated because you need yet another way to say something you have already said four times in an email marketing campaign? Do you wish that...
by M. Shannon Hernandez | Branding With Words
Have you found your brand voice? You know, that unique voice that is characteristic of you and your brand only? That voice, when others see it online, they know it is you, beyond a shadow of a doubt, without even having to look at the person who posted? Or even...
