What’s Your Content Personality™?
Good Marketing Changes Feelings
Meet my nephew, Kingston, who has been playing tourist with me throughout Brooklyn and NYC, for about 5 days now. One evening, he asked me for a black pen, some blank paper, and some colors. After gathering the supplies, he began creating an idea for a video game. I...
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Crafting “Sticky Stories” for Marketing Ease and Joy
I recently shared a story with you about Barbara and her twin boys. Just to recap, I visited them in New Jersey, talked about the importance of reading and hanging out with mom, and in the process, building memories that would last a lifetime. A few days later, the...
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Stories Are Your Best Friends In Marketing
About a week ago, I traveled to NJ to meet someone I have known, virtually, for quite some time. Barbara invited me to spend the day with her, meet her family, and just have a low-key day hangin’ out and chillaxin’. I got in the Silver Bullet (the name of my Ford...
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Everyone Starts From Zero
Zero. Zilch. Nada. Nothing. How do you react to zero? Is it a number/concept that scares you…or inspires you? “Everyone starts from zero.” This is something I've sort of become "known" for, because I say it frequently. It most happens like this: “Shannon, I’d like to...
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Your Personal Life Matters
What does being a Thought Leader have to do with your personal life? Thought leaders take control of their own thoughts. They don’t let the world’s drama control or overtake them. They don’t let other people’s judgements and opinions sway them into making or altering...
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Why Becoming a Go-To Brand Should Be Your First Priority
What would your business be like if you were the person who came to mind every time someone said they need x, y, and z services? I bet your inbox would be full of referrals and appointments from qualified leads. I want this for you! Becoming the go-to person in your...
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Guest Post by Liz Sumner: Five Steps To Accomplish Any Project
When someone is a master at something, the fundamentals are managed so swiftly or unconsciously that it’s hard to see the steps that are necessary. Imagine you’re watching a superb chef getting ready for a dinner party. Do you see the inspiration for the recipes to...
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My Journey Into Digital Nomad Lands
For years, I've been dreaming of becoming a Digital Nomad. If you aren't familiar with the lingo, a Digital Nomad is someone who can work from anywhere. Sometimes, these peeps are also referred to as location-independent business owners. When I first left my 15-year...
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Sobbing On A Country Hill
I cried my eyes out walking up this hill earlier in the week. It started as a “cool cry”—tears leaking from the outside corners of my eyes. The kind I could wipe away, discretely, without anyone knowing. (Not that there was anyone around to notice the tears to begin...
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Are You Sick of the Content Marketing Lies?
What if everything you’ve ever been taught about content marketing was a lie? I want you to sit with that question for a moment. And I want you to be open to the possibility that your content marketing can be joyful and easy and magical. Not only can it be all these...
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Amplify Business Connections Training with Guest Angella Johnson
Angella Johnson and I recently hosted a live training for our communities called How to Amplify Your Connections in Business. Entrepreneurs from 5 countries joined us to learn the importance of connection, community, and conversation. Building relationships, and...
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Top 10 Lessons I Have Learned in Business
I am excited to share with you the top 10 lessons I have learned in business. I will soon be celebrating four years of business ownership--and what a fantastic journey it has been! In just under three years I've built a global, six-figure business, have traveled the...
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