by M. Shannon Hernandez | Content Marketing and Strategy
It’s become quite clear, among the conversations in my Facebook Group (Marketing for Thought Leaders) and the responses I continue to receive on the survey I sent out to my community: People are hella confused on marketing strategy: what it is, why it’s needed, and...
by M. Shannon Hernandez | Content Marketing and Strategy
Here’s a major problem I continue to hear from business owners: I have the most awesome course (or package, or retreat, or training), but it’s just not selling. I don’t understand how to market my stuff so it sells. (Have you tried selling with stories?) I hear ya! I,...
by M. Shannon Hernandez | Content Marketing and Strategy
I’d like to answer a question I received about story marketing: Q: Where can I use stories in my marketing? Like, where should I put them? A: Everywhere! But let me get a little more specific. Newsletters: Did you know that for every month you go without communicating...
by M. Shannon Hernandez | Entrepreneurship, Joy|Money Matrix
One of the biggest things that kills the entrepreneurial spirit is social isolation. This is such a hardship because as creatives and Thought Leaders, we value feedback and community so that we can improve our ideas and businesses. We rarely create great stuff in...
by M. Shannon Hernandez | Content Marketing and Strategy, Joy|Money Matrix
We’ve been talking a lot about JOY the past few weeks and how clarity can bring that euphoric joy that at many times we lack as entrepreneurs. We have our ups, our downs, our oh-shit moments, and moments of sheer confusion and loneliness. Let’s not forget the moments...
