by M. Shannon Hernandez | Content Marketing and Strategy, Entrepreneurship
During the past year, when my confidence was at an all-time low, I turned to creative projects. This is NOT the norm for me, but I listened to my soul, who was calling out for me to slow down. Create. Relax. Go within. I started drawing, doing Zentangle, and writing...
by M. Shannon Hernandez | Content Marketing and Strategy, Entrepreneurship
I’ve noticed two crazy patterns that business owners can fall into when they lack confidence. They shrink back, filled with shame and judgment, and eventually go silent. Or they forge ahead blindly. They immerse themselves in busy-work (i.e., non Revenue Generating...
by M. Shannon Hernandez | Content Marketing and Strategy
It’s become quite clear, among the conversations in my Facebook Group (Marketing for Thought Leaders) and the responses I continue to receive on the survey I sent out to my community: People are hella confused on marketing strategy: what it is, why it’s needed, and...
by M. Shannon Hernandez | Content Marketing and Strategy
Here’s a major problem I continue to hear from business owners: I have the most awesome course (or package, or retreat, or training), but it’s just not selling. I don’t understand how to market my stuff so it sells. (Have you tried selling with stories?) I hear ya! I,...
by M. Shannon Hernandez | Content Marketing and Strategy
I’d like to answer a question I received about story marketing: Q: Where can I use stories in my marketing? Like, where should I put them? A: Everywhere! But let me get a little more specific. Newsletters: Did you know that for every month you go without communicating...
