We teach Thought Leaders to live courageously and do marketing their own way.
Meet the CEO
M. Shannon Hernandez is not your average entrepreneur. After a 15-year public teaching career, she jumped feet first into her journey as a business owner, and within just a few years, she had built a multi-six figure business.
A sought-after expert in the world of content marketing and strategy, Shannon is known globally as the creator of the Content Personality Wheel™. She is a voice and role model for Thought Leaders around the world, teaching them how to market their innovative ideas in a way that honors who they are and what they believe.
In 2016 Shannon founded The Content Strategy Academy, where she champions and rallies entrepreneurs, teaching them how to market their businesses from a place of intuition and integrity—and create a life they love waking up to every.single.day.
Shannon has been featured on CBS, ABC, The Boston Globe, The Huffington Post, FOX, Identity Magazine, and NBC. When she is not speaking and teaching globally, you will find her practicing yoga, snuggling her cat, hiking the hills of central Costa Rica, and whipping up new recipes in her kitchen, with her husband Michael.
We believe that the intersection of joy and money is the key to creating a life and business you love waking up to every single day.
Our Core Beliefs
1. We believe that when you find joy and money alignment, your life will change forever.
2. We believe that true joy leads to abundant money–but joy must always come first.
3. We believe that creating a life you love requires courage, consciousness, and intentional focus.
4. We believe that when one person shares their joy with another, we create a ripple effect of kindness and love that impacts many.
5. We believe that making money (and lots of it) is the tangible result of how you show up and serve others.
6. We believe that when you have an abundance of money, you have the ability to evoke change on a global scale.
7. We believe that creating abundant joy and money requires self-reflection, the courage to make changes, and personal and professional growth.
Thought Leader Manifesto
How It All Started….Read Shannon’s Story and Watch the Video
One day changed everything.
In 2012, Hurricane Sandy had somehow traveled far enough up the East Coast to do massive damage in New York and New Jersey, where I lived. While my home was not at all affected, I saw destruction all around me. People’s houses and lives were washed away within hours, leaving bewilderment and sadness in Sandy’s wake. The collective energy of all of this had me asking if I was spending every day exactly how I wanted to? The answer was a resounding “no”.
I was an 8th grade public school teacher, and I had been teaching for 15 years. Due to the destruction to the infrastructure of New York City, school was canceled, and I received what I now refer to as my “Hurricane Sandy Gift”—a week of solitude and deep thinking.
I used this time to think about all the ways I could use my current skills and expertise to build a business. I loved teaching—and I still love teaching—but I just couldn’t continue working for a public school system that continued to demoralize students and devalue teachers daily.
Less than six months later, I launched my marketing consulting business in February 2013 (The first iteration of my business was named The Writing Whisperer.) Then in June, I turned in my resignation to my teaching job. I haven’t looked back since.
And I am always encouraging others to create their own journeys of love, truth, and complete bliss.
After leaving the classroom, I wrote my memoir: Breaking the Silence: My Final Forty Days as a Public School Teacher. This book is a love letter to my students, fellow teachers, and the reformed public schools I envision in the future. It’s also a heartfelt message of hope, encouragement, and self-empowerment for those who feel stuck in soul-sucking careers.
People who know me refer to me as #ShanLion because of the courage and fearlessness with which I now live my life! My sole mission is to teach and inspire others to dream bigger and bolder than ever before–and make every decision in life and business rooted in JOY. When you put joy first, the money will follow.
This passion ignites my company’s vision, which is to teach Thought Leaders to live courageously and do marketing their own way. We believe every act of business can be an act of love, and we can be profitable by staying true to who we are.
hq [at] mshannonhernandez [dot] com
M. Shannon Hernandez,
PO Box 150-198,
Brooklyn, NY 11215